FatAtom Marketing is moving from Main Street to the Monon.
The Carmel ad shop has signed a letter of intent to lease a first-floor storefront in the under-construction Mezz on the Monon building in Carmel City Center. CEO Todd Muffley is targeting a June 1 move-in date.
His growing agency now occupies about 1,400 square feet in two offices on Main Street in the heart of Carmel’s Arts & Design District. The Mezz offers similar visibility, more room—about 2,000 square feet—and even better access to the Monon Greenway.
“We’ll be five feet from the trail, with floor-to-ceiling windows,” Muffley said.
Named for the swanky mezzanine-level seating at the nearby Palladium concert hall, developer Anderson Birkla’s $6 million The Mezz project includes a pair of five-story mixed-use structures flanking the existing James Building (home to the Tarkington Theater and some office tenants).
A total of 44 high-end apartments are planned for the buildings’ upper levels.
The 25,000-square-foot Mezz on the Monon will have two ground-floor tenants overlooking the Monon: FatAtom and a fitness center/lounge for apartment residents.
On the other side of the James, along Third Avenue, the first floor of the 40,000-square-foot Mezz on Third will house Anderson Birkla’s corporate headquarters.
Muffley said he wanted to keep the company in Carmel, and the new location provides “grown-up space” for the eclectic agency he founded in 2005 as Plan B Marketing.
The firm’s current lease expires at the end of May, but he didn’t even consider moving to more buttoned-up digs in one of the office buildings that line Meridian Street.
“I didn’t want to be cooped up in traditional office space,” he said.