NewsTalk

Welcome to the archives for NewsTalk, an IBJ blog published from November 2007 through December 2010.

The (your name here) bat

December 4, 2008
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Purdue University is jumping on a trend toward offering naming rights for newly discovered species.

The university plans to announce Monday that a bat discovered by one of its researchers can be named for a company, a person â?? pick your poison.

So, yes, the common name of the bat could conceivably become the Eli Lilly bat. Or the Jim Brainard bat. And Purdue gets the money.

Sorry, the scientific name isnâ??t for sale.

Purdue isnâ??t disclosing the asking price until Monday.

How do you like the idea?
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