As IBJ reporter Anthony Schoettle wrote in this weekend's paper, several stations are starting new formats. We'll hear plenty of promos as they try to drum the changes into our heads.
The jockeying is so intense that Cumulus Media won't tip its hand about plans for its WWFT-FM 93.9. Cumulus ditched a news-talk format last month and has been running Christmas music until the changeover starts.
Will all these changes persuade you to spend more time listening to local radio? Or are you switching to satellite or listening to something else?
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