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Sports Business

Super Bowl study

January 29, 2008
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Indianapolis Mayor Greg Ballard has made quite a production of putting together an executive team to study whether bidding to be the host of the 2012 Super Bowl is a worthwhile endeavor.

Some in the sports business sector are not quite sure what there is to study.

With a new $700 million stadium going up and Indianapolis Colts owner Jim Irsay’s image at an all-time high among NFL owners, there may be no better time for the city to bid for the big game. Some league sources said 2012 may be the city’s last shot.

Recent numbers show the Super Bowl could have a $400 million economic impact. PriceWaterhouseCoopers estimated direct spending for last year’s Super Bowl at $195 million.

A massive global media following gives the host city exposure that is difficult to quantify. Suffice it to say, for a city like Indianapolis that is striving to be a sports and convention capital, the value of such exposure is enormous.

So, Indy sports fans, what do you think? Is there any plausible reason for the city not to pursue the 2012 Super Bowl?
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