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Sports Business

Just Marketing grows local HQ

May 12, 2008
Just Marketing International, a Zionsville-based motorsports marketing firm, today revealed plans to double the physical footprint of its existing headquarters to more than 31,000 square feet.

A ground breaking ceremony tomorrow at 10 a.m. will be attended by Lt. Gov. Becky Skillman and other local economic development officials.

The $3.1 million expansion, said Just Marketing founder and president Zak Brown, will mean an additional 45 jobs at the local facility by 2012. Just Marketing, which does business with several of the biggest teams in NASCAR and Formula One, currently employs 100 at its local headquarters. JMI has 130 employees worldwide, Brown said.

“We hope to start building this summer and be done with the project by the end of the year,” Brown said. “At this point, it’s difficult to say how big this company can become. I’m willing to ride this wave as big as it gets.”

Brown said the expansion at the facility at 106th Street and Michigan Road should allow for his company’s growth for the next five plus years.

“But that’s what we thought when we moved in here two years ago,” Brown said.

Just Marketing's client list includes Crown Royal, BMW, Subway restaurants, DirecTV, Jackson Hewitt, ESPN, DuPont, Panasonic and Hilton Hotels. JMI helps its clients pair with the right motorsports properties for brand building and revenue generation purposes.

JMI, which was founded by Brown in 1994, has grown its revenue from $10.6 million in 2003 to $80 million in 2007. The company, which manages more than $300 million in motorsports sponsorship deals annually, was hired this year to help the Indy Racing League find a title sponsor.
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