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Sports Business

Fisher signs deal with IUPUI

May 14, 2008
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Officials with Sarah Fisher Racing today announced they signed a sponsorship deal with IUPUI, which will aid the team’s effort to qualify for and race in this month’s Indianapolis 500.

“The group at IUPUI has become great friends of mine over the years,” said Fisher, who will attempt to qualify for her seventh Indianapolis 500 this weekend. “I have talked with students many times and at one time, I too was a student at IUPUI. Education has always played an important role in my life and I hope through our association, others can share in that importance.”

“Sarah is an excellent role model for IUPUI students,” said IUPUI Vice Chancellor Amy Conrad Warner. “She is passionate about her chosen career and is defying the odds.  Starting her own race team shows the entrepreneurial spirit that we want all of our students to possess.”

Fisher was one of the first students in a joint program between Purdue School of Engineering and Technology, IUPUI and Butler University. Fisher has been a helping hand with the School of Engineering and Technology as well as several units on campus and has made personal appearances to meet and talk with undergraduate students. 

The sponsorship is a collaborative effort between the IU School of Liberal Arts, the Purdue School of Engineering and Technology and the IUPUI campus administration. Financial terms of the deal were not released, but motorsports marketers estimated it in the low to mid five-figure range.
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