That aside, I was surprised at how much backlash there was against Lucas personally over his request. Isn’t his $121.5 million naming rights deal with the Colts going to help the team remain competitive over the next 20 years? And I think those who are calling Lucas an elitist, have him all wrong. A businessman intent on protecting his interests, yes. A corporate snob, no way.
This is a guy who takes his own calls and never shies away from answering a single question. Heck, he’s even given me his and his wife’s cell phone numbers in case I need to reach him in a hurry. He takes calls when he's in the office, on the road or on vacation. That’s pretty unusual access for a corporate CEO these days. If Lucas has made any mistakes since signing the naming rights deal, it’s probably that he’s been too open and honest—at least from a marketing perspective. That's the kind of mistake I can live with.