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Sports Business

IRL star makes "inappropriate" ad

December 8, 2008

godaddyIndy Racing League driver Danica Patrick last week finished filming a pair of Go Daddy TV commercials in Los Angeles that will air during Super Bowl XLIII on Feb. 1. The Arizona-based domain name registrar is one of Patrick’s primary sponsors.

“They are both fun and edgy," Patrick said. “They are just what you would expect from GoDaddy.com. You’re going to have to watch the Super Bowl to see them. I can’t ruin the surprise.”

The commercials still have to be approved by NBC-TV censors, who pulled Go Daddy commercials in 2005 after one airing.

“We have two options and they’re both absolutely … Go Daddy-esque,” Go Daddy CEO and founder Bob Parsons said. “They are fun, edgy and slightly inappropriate. Surely network censors will have a sense of humor, people could use a good laugh these days."
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