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Sports Business

IRL inks global broadcast deal

December 10, 2008

espnThe Indy Racing League today announced an extension of its long-time association with ESPN International for worldwide (excluding the United States and Brazil) distribution of IRL broadcast rights until 2010, with a further two-year option for both parties. Financial terms of the deal were not disclosed.

The multi-year extension agreement gives ESPN International the exclusive right to distribute live, delayed and highlight programs via all forms of broadcast media, broadband, Webcast and mobile for all IRL events, including the Indianapolis 500, Indy 500 support programming and Firestone Indy Lights.

Earlier this year, the IRL announced its domestic television package including a renewal of its long-time partnership with ABC for the Indianapolis 500 and four other races and a new partnership with cable TV network Versus for a minimum of 12 events annually.

“Motorsports continue to be hugely popular with sports fans around the world,” said Tim Bunnell, senior vice president of programming at ESPN International. “It therefore makes sense that the [IRL] is part of our programming strategy for our channels and part of our global program distribution strategy.”

The IRL continues its long-term partnership with BAND TV for Brazilian television rights.
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