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Sports Business

NCAA, AP hope to profit from photos

February 12, 2009
KEYWORDS Sports Business

NCAAThe NCAA and The Associated Press this week announced a three-year content partnership making AP the worldwide distributor of NCAA Championship photography and creating the largest collection anywhere of collegiate sports photos. Under the agreement, AP Images will serve as the NCAA's exclusive photo licensing agent, including retail sales of archival photos, for all NCAA Championships and events.

AP Images, a commercial division of The Associated Press, is one of the world’s largest collections of historical and contemporary imagery, with millions of images and a variety of content partners, including Ebony and Jet, the international photojournalist collective VII, and NBC Universal, among others.

“In partnership with Rich Clarkson and Associates, the NCAA has compiled an archive of photos representing the greatest moments in NCAA Championship history,” said Greg Weitekamp, NCAA director of broadcasting. “Combine the history of the NCAA photo archives with the depth of photos compiled by AP Images over the last 100 years, and the NCAA and the AP Images partnership will create the single greatest collection of collegiate sports photos.”

Rich Clarkson and Associates, which has served as the NCAA official photographer since 1994 and has covered the NCAA Men's Final Four since 1952, will continue to provide the NCAA with photography services for all 88 NCAA championships for the next three years. The new agreement between the NCAA and AP Images will allow the NCAA to include NCAA photos in the AP Images archives, where they will then be made available for editorial and commercial use. In addition, the partnership will provide the NCAA with access to AP Images' archive of NCAA photography.

The partnership with the NCAA, headquartered in Indianapolis, will also include a consumer outlet at NCAA.com, where consumers will be able to purchase photos. NCAA Championship photos will be available on the APImages.com site.
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