The Score

Welcome to The Score, your place for hard-hitting sports business news, fast-breaking updates and fuel-injected debate.  Buckle up.  I'm your host, Anthony Schoettle, IBJ sports reporter.

Sports Business

Pacers snag highest TV ratings since 2007

November 8, 2012

At 2-3, the Indiana Pacers aren’t off the hottest start.

But the team’s fan following is still growing, and if the Pacers can manage to gain some momentum on the court, even without injuredstar forward Danny Granger, the blue-and-gold appears poised to fill its bandwagon a little fuller.

The Pacers season opener on Oct. 31 generated a television rating of 3.3 in central Indiana on Fox Sports Indiana, making it the highest rated Pacers opener since 2007, according to New York-based Nielsen Media Research. Clearly Pacers fans are ready to see what the team can build after last year’s playoff run.

The Halloween telecast peaked at 6.3 (69,000 area households) in the fourth quarter as the Pacers scratched back from an 11-point deficit to post a 90-88 win at Toronto.

The 6.3 rating was higher than the peak of any regular season game last year. The overall rating was an 11 percent increase over last year’s road opener.

The Pacers’ second game on Nov. 2 at Charlotte posted a 3.0 rating, peaking at 5.4 during the fourth quarter.

Through the team’s first three games, TV viewership on Fox Sports Indiana is up nearly 10 percent over the 2010 season. The ratings for the first three games of the strike-shortened 2011 season were not available.

In addition to strong TV viewership, the Pacers sold out their home opener at the18,165-seat Bankers Life Fieldhouse Nov. 3. Last year, the Pacers sold out six home games. This season, team officials are confident they can double that number.

ADVERTISEMENT
Comments powered by Disqus