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Sports Business

Indy's new pro soccer team hits ticket sales milestone

August 12, 2013

Even though the International Champions Cup game at Lucas Oil Stadium ended more than a week ago, the local promoter is still scoring.

Indy Eleven, the city’s new professional soccer franchise, has been on a season ticket sales tear since the game was announced—and that continues. Indy Eleven, along with New York-based Relevent Sports, promoted the International Champions Cup game.

Leading up to the game, Indy Eleven took deposits for 620 season tickets for its inaugural season in 2014. Indy Eleven officials offered its season ticket holders first choice of the best seats for the Aug. 1 International Champions Cup match, which sparked a season ticket sales surge before the game pitting Chelsea FC against Inter Milan.

The excitement born from the game has sparked another Indy Eleven ticket sales surge. On Friday, Indy Eleven officials announced they sold 500 more season tickets in the week since the game concluded and have now hit the 5,000 mark.

“The success of the International Champions Cup event went a long way towards proving Indianapolis is a market where soccer can thrive,” said Peter Wilt, Indy Eleven president. “Now many of those nearly 42,000 fans in attendance last Thursday have made the next step to grow the sport in the state of Indiana by pledging their support to Indy Eleven as we look to take the professional game here to another level.”

Wilt said the team is a long way from done with its massive marketing push.

Hitting the 5,000 season ticket sales mark is merely the next step in Indy Eleven’s plan to fill its future home of IUPUI’s Carroll Stadium, as the club is targeting November 11 to reach its threshold of 7,000 season ticket holders, Wilt said. Indy Eleven plans to release more details regarding the seating layout at Carroll Stadium and a starting date for the seat selection process for its growing season ticket holder base in the coming weeks, he added.

Wilt said before the Chelsea FC vs. Inter Milan game: “Our idea is not to make money from this event, it's to build the sport of soccer here in Indiana and for Indy Eleven as we approach our inaugural season.”

Indy Eleven’s strategy seems to be paying off.
 

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