As important as business planning is, the path to success is rarely without obstacles—or opportunities. Savvy entrepreneurs like Janell Shaffer and Danielle McDowell recognize that and adjust along the way.
Preliminary survey results of Carmel marketing firm Roundpeg's annual survey show more than 30 percent of small businesses devote at least an hour to social media each day. Is the impact worth the effort?
Call it culture-powered marketing or internal marketing or just good business. Whatever the label, it makes sense for organizations to cultivate a work environment where employees rally around a shared objective.
With more than 2,000 members attending monthly events organized by chapters in Indianapolis, Bloomington and West Lafayette, tech entrepreneurship group Verge is poised to expand, outgoing executive director Matt Hunckler says.