IBJNews

Film advocate Heartland aims to raise $12.5 million

Back to TopCommentsE-mailPrintBookmark and Share

Heartland Truly Moving Pictures, which holds a film festival in Indianapolis each October, is looking for $12.5 million to strengthen its influence on the film industry.

Heartland CEO Jeffrey Sparks publicly announced the fund-raising campaign, dubbed “One Film Can,” Monday morning during a press conference downtown. Director Rob Reiner, known for such films as “A Few Good Men” and “When Harry Met Sally,” attended the announcement. He's in town for the premiere of his latest movie, “Flipped.”

“Heartland Truly Moving Pictures strongly believes one film can captivate, educate, shed light on an important issue and inspire change,” Sparks said in a prepared statement, released before the press conference. “Our ‘One Film Can’ Campaign is designed to expand our national outreach, and educate current and future filmmakers and major Hollywood studios on the benefits of creating movies that emphasize the best of the human spirit.”

The Heartland Film Festival awards $100,000 in cash prizes each year to independent filmmakers. With the campaign, however, the organization is looking to raise the profile of all its programs.

Much of Heartland's work revolves around the “Truly Moving Picture” award. Independent of movie studios, a local jury selected by Heartland bestows the award. Then the organization promotes the films among its grassroots network.

The organization’s “Heartland Institute” creates film-centered curriculum for use by national youth organizations and organizes a high school film competition.

Heartland actually started the fund-raising campaign in January 2008 and has already raised $7.9 million, Sparks said. The goal is to raise the remaining $4.6 million by 2012. Leading donors include the Allen Whitehill Clowes Charitable Foundation, LaRita and Leland Boren, and the Glick Fund.

Apart from an endowment for the film festival's cash prizes, the money will go to the organization's operating budget.

Sparks said the money will be allocated to specific projects:

— $1.85 million to the Heartland Institute;

— $2.5 million to build the grassroots membership base;

— $2.3 million to increase national and local fund-raising capacity;

— $2.7 million on national advertising and marketing for the Truly Moving Picture program.

One of Heartland's internal goals is to see the top five movie studios devote a percentage of their production to “Truly Moving” projects.

Sparks said in an earlier interview that the “Truly Moving” award is getting some traction. Warner Brothers, for example, credited it with the better-than-expected performance of “My Sister's Keeper,” and “The Blind Side,” he said.

After accepting the Truly Moving Picture award for his latest film from Sparks, Reiner said, “This means more to me than anything I’ve done.”

Addressing teenagers in the audience, Reiner explained that his values changed as he grew older. His favorite movie, he said, is “It’s a Wonderful Life,” and he wants to make movies like “Flipped,” which is about first love and the influence of family.

“To me, this is the most important thing I’ve ever gotten in my whole career,” Reiner said of the Truly Moving Picture award.

Heartland Truly Moving Pictures was founded in 1991. The organization has given the Truly Moving Picture award to 425 movies. The film festival has awarded $2.2 million in cash prizes.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. why oh why does this state continue to elect these people....do you wonder how much was graft out of the 3.8 billion?

  2. i too think this is a great idea. I think the vision and need is there as well. But also agree with Wendy that there may be better location in our city to fulfill this vision and help grow the sports of hockey and figure skating in Indy. Also to help further develop other parts of the city that seem often forgotten. Any of the other 6 townships out side of the three northernmost could benefit greatly from a facility and a vision like this. For a vision that sounds philanthropic, the location is appears more about the money. Would really like to see it elsewhere, but still wish the development the best of luck, as we can always use more ice in the city. As for the Ice growth when they return, if schedules can be coordinated with the Fuel, what could be better than to have high level hockey available to go see every weekend of the season? Good luck with the development and the return of the Ice.

  3. How many parking spaces do they have at Ironworks? Will residents have reserved spaces or will they have to troll for a space among the people that are there at Ruth Chris & Sangiovese?

  4. You do not get speeding ticket first time you speed and this is not first time Mr.Page has speed. One act should not define a man and this one act won't. He got off with a slap on the wrist. I agree with judge no person was injured by his actions. The state was robbed of money by paying too much rent for a building and that money could have been used for social services. The Page family maybe "generous" with their money but for most part all of it is dirty money that he obtained for sources that are not on the upright. Page is the kind of lawyer that gives lawyers a bad name. He paid off this judge like he has many other tine and walked away. Does he still have his license. I believe so. Hire him to get you confiscated drug money back. He will. It will cost you.

  5. I remain amazed at the level of expertise of the average Internet Television Executive. Obviously they have all the answers and know the business inside and out.

ADVERTISEMENT