2013 Forty Under 40: Bryan R. Wade

Back to TopCommentsE-mailPrintBookmark and Share


“I’m pretty heavily involved in Tech Ripple.” Also, “I have plans to stay involved with the Boys and Girls Club. It’s a real important asset to our community.”

Age: 36

Vice President, Email Products, ExactTarget Inc.

The next time you’re shopping and the cashier asks you if you would like to receive e-mail notices of sales and specials, think of Bryan Wade.

The ExactTarget vice president’s specialty is e-mail marketing. Indianapolis-based ExactTarget is a global software provider for marketers. Wade is responsible for the company’s global e-mail strategy, including product development and innovation.

ExactTarget will do $200 million in revenue this year mostly by sending e-mails for the likes of Best Buy and Home Depot; but it also offers mobile, mobile marketing, social and Web services.

“It’s a fun place to work,” said Wade. “The industry is growing really fast.”

When Wade joined ExactTarget in 2005, it had 80 employees. Now, there are about 1,500.

“You can create your own career path in companies like that when they’re small,” said Wade, who previously worked for Eli Lilly and Co. and Braun Consulting.

Wade majored in management information systems at Ball State University. He was in Muncie when the dot-com boom was starting, and technology seemed the field of choice to him.

He and his wife, Michelle, live in Zionsville with their son and daughter. He volunteers as a coach for his children’s sports teams and is involved with the Boys and Girls Club of Zionsville.

His next commitment is to the board of NPower Indiana, a chapter of the nationwide organization being rebranded locally as Tech Ripple, Wade said. It’s a not-for-profit that provides other not-for-profits with low-cost technology infrastructure, “the basic stuff we take for granted at work,” like phone systems, e-mail systems, laptops, he said. The service enables not-for-profits to focus on their mission instead of worrying about why their e-mail system is down or their laptop won’t work.•



Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?