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2011 Forty Under 40: Daniel Herndon

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About me...
Daniel Herndon
CEO
Redwall Live
30
Web sites:
Social media:
On my hip:
Android
Most-used apps:
IBJ
Gtasks
Hootsuite
TweetDeck
Google Maps
HeyTell
Favorite stuff:
Books, including "ReWork" and "Switch"; movies including "Office Space," "Groundhog Day" and "Fletch"; TV shows including "24," "The Office," "30 Rock" and "Community"; neighborhoods, including the area of 52nd and 6th in New York City; and commentators including Bill O'Reilly and Donald Trump
 

Touring with a little-known Christian rock band teaches you a few lessons about humility, poverty and, most of all, the need for marketing. So when he was on the road, playing drums with the Indianapolis group Liptocoal, Daniel Herndon took notes.

“A lot of people don’t make the connection,” he said, “but it teaches you a lot of things about running your own business if you do it at a professional level because you have to be both a brand as well as a business person. I became particularly passionate about taking a more creative approach to marketing in general.”

As CEO of the marketing firm Redwall Live, Herndon, 30, puts what he learned into practice. The tagline for his company is “experiential marketing,” and that experience can mean anything from a concert to the way business-to-business clients connect.

He works with companies such as Murphy USA, Heartland Sweeteners, Pet Supplies Plus, Express Employment Professionals and Defender Direct. But maybe the best example of his approach to marketing came in December 2009, when he and the director of a not-for-profit called Community First Initiative lived in a beat-up van to illustrate the resources the organization would have if no one donated anything. The stunt gained public attention for the organization, which mentors high school-age students.

“We broadcast it over the Internet and we had updates on a digital billboard directly above us on the highway,” Herndon said. “We ended up getting an article in USA Today and raised over $18,000.”

At 3:30 p.m. Fridays, you can watch his work on the Web at forkout.org, where he does a variety show called “Forkout Friday” that highlights a not-for-profit organization and talks about marketing, technology and news.

Outside of work, Herndon, who’s married and has two children, sits on the boards of Global Ambassadors for Children and Current Church in Franklin. His pastor, Gene Feasel, was lead singer of Liptocoal.•

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  • Owner of Cast A Bigger.Net
    I have had the fortune to call Daniel a friend for several years after meeting through Rainmakers. He has a charming and witty personality that causes everyone to have a great time. He is someone that I always learn from and recommend to everyone. This award is very befitting someone as amazing as Daniel Herndon.
  • Owner of Express Employment Professionals - Indy South
    I met Daniel as he served as the Chairman of the Rainmakers Greenwood Advisory Board. I also served on the board and I could see that Daniel had what it takes to succeed and what he lacked, he found in others around him. This is why we gave him the chance to revamp our www.expressindysouth.com website and remodel our social media sites on Twitter and Facebook. This was so successful that now Express offices all over the country are using Redwall Live's services. Congrats Daniel on this award.
  • Co-owner of Skyline Exhibits
    Daniel Herndon was a panelists for our social media seminar where we had over 120 people attend. He has a very unique approach to marketing with trackable ROI being the focus as well. His thinking is out side of the box. In fact, he has no box. The feedback we got on our evaluations regarding Daniel's extremely creative approach to marketing were very positive. He is very deserving of this award.

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