IBJNews

2011 Forty Under 40: Dave Nevogt

Back to TopCommentsE-mailPrintBookmark and Share

 
About me...
Dave Nevogt
Owner
Innovative Solutions Inc.
31
Web sites:
Social media:
On my hip:
HTC Incredible
Most-used apps:
Google Voice
Google Chat
Favorite stuff:
Books, including "The Power of Now" and "The Next 100 Years;" movies, including "Office Space;" TV, including ESPN, NFL, college football, basketball
 

After getting his bachelor’s degree from the Indiana University Kelley School of Business in 2002, Dave Nevogt went to work in finance at Abbott Labs in Chicago. He found himself bored.

“I wasn’t feeling challenged,” he said. “I felt like there was more out there. As I continued to work, I realized I was learning, but at a very slow pace. I was putting together reports, budgeting, things like that. I wanted to understand the company and why it ran the way it did.”

Then, in 2003, his dad made him an offer that proved to be pivotal: He said he’d buy him a $500 course in how to take one’s skills and knowledge and convert them to an online business—as long as Dave was willing to follow through.

He was and he did. The result is McCordsville-based Innovative Solutions Inc., which makes online tutorials and DVDs that teach people how to improve their golf game. Nevogt, 31, works with golf pros from Hilton Head, N.C.; Houston; and Arizona, who provide the advice. His job as owner of the company is to work with the pros to make the advice relevant and to sell the material, which can be found at purepointgolf.com.

“A lot of it has to do with making things simple, actually,” said Nevogt, who has a handicap of 12 or 13. “Everyone wants to be complex and in-depth with the information. You have to get it down to a level where you realize they’re not going to be in front of you, so you have to put them in your shoes.”

The company had $500,000 in revenue in 2005 and generated $1.2 million in 2010. Seven years in, Nevogt finds himself fending off challengers and the higher costs of doing business. One way he’s doing that is by getting into software like iPhone and Droid apps, rather than direct sales.

“We’re hoping that has an impact to generate leads at less-expensive rates and converting those leads into one of our brands,” he said.•

___

Click here to return to the Forty Under 40 landing page.

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.

ADVERTISEMENT