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2014 Forty Under 40: Jarrod Krisiloff

Lou Harry
February 1, 2014
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krisiloff_jarrod_1col.jpg (IBJ Photo/Aaron P. Bernstein)

The need for speed: “The competitive drive has always been very natural to me,” said Krisiloff, “whether racing bicycles or racing to the door for recess as a first-grader. … Competition now means just trying to do a good job.”

Crash course: A BMX accident led to a broken neck at age 9. “I spent a lot of time in the hospital trying to learn how to walk again. You take that and use it the rest of your life to harness experience and face challenges.”

Accepting the family business: As a grandson of Mari Hulman George, Krisiloff is the eldest of the “next generation” of the Indianapolis Motor Speedway family. But he didn’t seriously consider the Speedway for a career until his freshman year at the University of Southern Indiana when he took his first official internship there in event marketing. “I was always very passionate about the Speedway and the 500 obviously, but, sure, I could have said, ‘What other interests do I have?’ Trust me, there are plenty of them. But not many people have the opportunity to be passionate about what they do. So I dedicated myself to being educated, to work hard, to earn my spot in the company, and to be a good team player. We’re all really focused on building experience and earning respect and giving ourselves to the challenge.”

AGE 31
Hometown: Terre Haute

Family: wife, Megan; sons Van, 6, and Dax, 4

Whom you know: “People say, ‘It must be great. You’re so lucky,’” said Krisiloff. “And we are. But I also say, ‘You have no idea the pressure of being a family member in an organization with such a high profile.’ In some ways, we put more pressure on ourselves to exceed people’s expectations.”

More than selling seats: “The biggest misconception is that marketing is just about ticket sales,” Krisiloff said. “But during race day, my team is everywhere, feet on the ground, pulling the strings behind the scenes making things happen. You normally wouldn’t think about the marketing department helping coordinate the flyover, but that’s where I spent time, at the top of the Pagoda, coordinating with the FAA. I’ve barely seen a lap in two years.”

More challenges: In January, Krisiloff joined fellow master’s students (he’s doing distance-learning studies at Ohio University) in the Rickshaw Run, a 14-day charity trek across India in a motorized rickshaw. “I know them,” he said of his teammates before the race. “But after this, I’ll know them all a lot better.”•

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  • Congrats
    Congrats Jarrod!
  • Super Kid becomes a Great young Man
    I've known Jarrod since he was just a little kid and He has the drive, intelligence and passion to do a great job in his current position and has a great career ahead of him!

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  1. This is a terrible idea. I have an enormous amount of respect and appreciation for all the men and women who wear a uniform and serve the Indy Metro area. They don't get paid enough for all the crap they have to take. Low Pay and Benefits. Every thug and crazy taking pot shots at them. The statistics, demographics, and data that we have accumulated for umpteen years DO NOT LIE. Let's focus on making sure that the politicians that are "mandating" this crap are living where THEY are supposed to be living. Let's make sure that the politicians are not corrupt and wasting resources before we start digging into the folks on the front lines trying to do a difficult job. Since we are "hip" to "great ideas" Let's round up all the thugs in the Indy Metro area who are on parole violation as well as those in Marion County Jail that are never going to be rehabilitated and ship them down to Central America or better yet...China. Let's see how they fare in that part of the world.

  2. Once a Marion Co. commuter tax is established, I'm moving my organization out of Indianapolis. Face it, with the advancement in technology, it's getting more cost effective to have people work out of their homes. The clock is running out on the need for much of the office space in Indianapolis. Establishing a commuter tax will only advance the hands of the clock and the residents of Indianapolis will be left to clean up the mess they created on their own, with much less resources.

  3. The 2013 YE financial indicates the City of Indianapolis has over $2 B in assets and net position of $362.7 M. All of these assets have been created and funded by taxpayers. In 2013 they took in $806 M in revenues. Again, all from tax payers. Think about this, Indianapolis takes in $800 M per year and they do not have enough money? The premise that government needs more money for services is false.

  4. As I understand it, the idea is to offer police to live in high risk areas in exchange for a housing benefit/subsidy of some kind. This fact means there is a choice for the officer(s) to take the offer and receive the benefit. In terms of mandating living in a community, it is entirely reasonable for employers to mandate public safety officials live in their community. Again, the public safety official has a choice, to live in the area or to take another job.

  5. The free market will seek its own level. If Employers cannot hire a retain good employees in Marion Co they will leave and set up shop in adjacent county. Marion Co already suffers from businesses leaving I would think this would encourage more of the same.

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