2011 Forty Under 40: Joy Fischer

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About me...
Joy Fischer
Director of marketing and communications
Ice Miller LLP
Web sites:
Social media:
On my hip:
Most-used apps:
Google Maps
Favorite stuff:
Books, including "My American Journey: An Autobiography" by Colin Powell; movies, including "Saving Private Ryan" and "A River Runs Through It;" TV shows, including "Seinfeld" and "The Office;" and the Meridian Kessler, Broad Ripple and Village Farms neighborhoods

Among Joy Fischer’s favorite projects as director of marketing and communications for law firm Ice Miller LLP is spearheading an annual survey of Indiana CEOs.

Started in 2007 with Butler University and “Inside Indiana Business,” the project picks the brains of Indiana business leaders to learn where they think the state is headed, how competitive it is and what the state might need to improve on.

Fischer became acquainted with Ice Miller in 2006 when she had a public relations consulting business. In 2007, she closed her business and joined the firm full time.

“It’s a very woman-friendly workplace, which goes back to the firm’s founders,” she said. In addition to handling media relations, she manages sponsorships, the website, advertising, corporate listings and crisis communications for the general corporate firm, which celebrated its 100th anniversary in 2010.

A Michigan native and University of Michigan graduate, she found her way to Indianapolis in 1996 working for the American Legion National headquarters. It would prove to be a defining time in her career.

“Having the opportunity to work with veterans in general is an inspiring experience,” she said.

While helping Medal of Honor recipients draft testimony concerning a flag protection amendment, she was struck by their commitment to their cause. The experience “redefined for me the definition of a hard worker” to include not just success in a profession, but involvement in one’s community, as well.

Since then, Fischer has been involved in numerous local organizations, from the Indianapolis Tennis Championships to the 2012 Super Bowl Committee as volunteer co-chairwoman of a communications committee, to Giving Sum, a volunteer and grant-making organization. She also worked on Democrat Terry Curry’s successful campaign for Marion County prosecutor.

Juggling work, outside activities and raising two young children would not be possible without a supportive, involved husband, she said.

“I talk to my children about what I do,” she said.

“I find that a lot of what I do in my professional life—communication—is just as important in my personal life.”•


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  1. A Tilted Kilt at a water park themed hotel? Who planned that one? I guess the Dad's need something to do while the kids are on the water slides.

  2. Don't come down on the fair for offering drinks. This is a craft and certainly one that belongs in agriculture due to ingredients. And for those worrying about how much you can drink. I'm sure it's more to do with liability than anything else. They don't want people suing for being over served. If you want a buzz, do a little pre-drinking before you go.

  3. I don't drink but go into this "controlled area" so my friend can drink. They have their 3 drink limit and then I give my friend my 3 drink limit. How is the fair going to control this very likely situation????

  4. I feel the conditions of the alcohol sales are a bit heavy handed, but you need to realize this is the first year in quite some time that beer & wine will be sold at the fair. They're starting off slowly to get a gauge on how it will perform this year - I would assume if everything goes fine that they relax some of the limits in the next year or couple of years. That said, I think requiring the consumption of alcohol to only occur in the beer tent is a bit much. That is going to be an awkward situation for those with minors - "Honey, I'm getting a beer... Ok, sure go ahead... Alright see you in just a min- half an hour."

  5. This might be an effort on the part of the State Fair Board to manage the risk until they get a better feel for it. However, the blanket notion that alcohol should not be served at "family oriented" events is perhaps an oversimplification. and not too realistic. For 15 years, I was a volunteer at the Indianapolis Air Show, which was as family oriented an event as it gets. We sold beer donated by Monarch Beverage Company and served by licensed and trained employees of United Package Liquors who were unpaid volunteers. And where did that money go? To central Indiana children's charities, including Riley Hospital for Children! It's all about managing the risk.