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2011 Forty Under 40: Krista Skidmore

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About me...
Krista Skidmore
Co-owner
Flashpoint Human Resources Consulting Co.
35
Web sites:
Social media:
On my hip:
iPhone
Most-used apps:
iTunes
iBooks
Tom Tom
New York Times
Angry Birds
Facebook
Tripit
GlobalEater
Favorite stuff:
Mass Ave neighborhood; science fiction movies, especially ones with characters having mutant powers—"X-Men," "Star Wars," "Lord of the Rings" or anything with vampires; TV channels, including the Cooking Channel and the Travel Channel, and Anthony Bourdain's show, "No Reservations"; travel; NPR; books, including "Tribes" by Seth Godin, "One Page Talent Management" by Marc Effron and Miriam Ort, and "Who: The A Method for Hiring" by Geoff Smart and Randy Street; music, including hip-hop, R&B, country and classical
 

As co-owner of the human resources consulting company Flashpoint, Krista Skidmore shares her expertise with businesses throughout the Midwest.

“Our clients tend to be small- to medium-size businesses who either have an HR department” and are looking to supplement it with services such as leadership development, management training and recruiting, she said, “or a small, high-growth business that doesn’t have an HR department yet.” Flashpoint, founded in 2002, provides basic human resources services for such a company.

After working in the human resources industry for several years after graduating from Anderson University, Skidmore recognized that the business landscape was changing drastically—belt-tightening for some, surging growth for others. She saw an opportunity to provide business services on a consultant basis.

At the same time, she was considering returning to school for an MBA or a law degree. She decided she would get more out of law school.

“When I went into law school, I knew I wasn’t going to practice,” said the Erie, Pa., native, who is married to her high school sweetheart.

Skidmore and her partner, Andrea Cranfill, launched Flashpoint while she was attending law school, She went full-time at night, earning her law degree in 2004.

“It certainly has been extremely helpful,” not only to clients, but to herself in running a business, she said. In eight years, Flashpoint has grown from a staff of two to 14.

When Flashpoint started, they forged a business arrangement with the Indianapolis law firm Barnes & Thornburg LLP. In August, she and Cranfill bought the law firm’s stake in the company, gaining sole ownership.

On the board of the Arts Council of Indianapolis, she recently led a project to hammer out a new, three-year strategic plan for the organization. “With city funding [for the arts] being cut, we had to refocus,” she said.

Skidmore said she’s always had a pretty clear vision of what she wanted to do: She’s passionate about developing staff to serve their organizations. “I see potential in everything,” she said.•

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  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

  2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

  3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

  4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

  5. I have obtained my 6 gallon badge for my donation of A Positive blood. I'm sorry to hear that my donation was nothing but a profit center for the Indiana Blood Center.

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