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2013 Forty Under 40: Matthew Priddy

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Priddy and his partner, Dr. S. Craig Veatch, feel strongly about contributing time and money to the St. Vincent’s Hospital Foundation and Peyton Manning Children’s Hospital, the campus where their practice is located.

Age: 38

Owner, Priority Physicians


Dr. Matt Priddy makes house calls. At no charge.

As co-owner of Priority Physicians, the family practice physician operates an unusual medical business model—the private pay practice.

“Our patients pay us an annual fee to be members of our practice,” he said, explaining that each of its four doctors is limited to 200 patients. The practice does not deal with insurance companies.

“This allows us to do things for our patients that we wouldn’t otherwise be able to do in a traditional practice” where doctors might have 3,000 to 5,000 patients, said Priddy. Like spending as much time with a patient as he or she needs. Like treating them in the hospital or nursing home.

Priddy, who grew up in Carmel, began to explore alternatives to a traditional medical practice while in residency at St. Vincent Hospital in Indianapolis. He and Dr. S. Craig Veatch founded their practice in 2009. They place an emphasis on preventive medicine.

“We tell people we’re not any smarter than the typical physician, but we have a lot more time to spend with our patients,” said Priddy, who is a board member of the American Academy of Private Physicians.

What does this level of personal attention cost a patient? The annual retainer fee varies between $1,400 and $7,500, based on a patient’s age and services provided, said Priddy.

Priddy and his wife, Jennifer Priddy, an OB-GYN who practices at Indiana University Health North Hospital in Carmel, live in Westfield.

For the past three years, Priddy and his friends have held the Man Olympics, a goofy adult field day—think tricycle races—to raise money for the Leukemia and Lymphoma Society as a way to honor his younger brother, Joel, who died of lymphoma in 2000 at age 24. Last year, the event raised $5,000.

“I realize this is small potatoes compared to the walking events that they [Leukemia and Lymphoma] do,” said Priddy. “It’s just something we decided to do in memory of Joel.”•
 

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

  5. Look at the bright side. With the new Lowe's call center, that means 1000 jobs at $10 bucks an hour. IMS has to be drooling over all that disposable income. If those employees can save all their extra money after bills, in five years they can go to the race LIVE. Can you say attendance boost?

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