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2011 Forty Under 40: Sara Snow

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About me...
Sara Snow
Owner
Sara Snow Inc.
34
Web sites:
Social media:
On my hip:
iPhone
Most-used apps:
Calendar
Camera
HootSuite
New York Times
GoodGuide
Amazon
Favorite stuff:
Historical fiction; "A Tree Grows in Brooklyn;" "60 Minutes;" Meridian Kessler; Patachou; Fresh Market; Whole Foods; Amazon.com; my girl— Silvia, 7 months
 

Sara Snow was living “green” before green was cool. She grew up in Ann Arbor, Mich., in a house heated with a wood stove and solar heat.

“My house was not necessarily the popular house to come to for dinner,” she said, laughing. “We had all sorts of strange foods.”

They grew most of their food, and got the rest from her dad’s natural food deli, called Eden Foods.

“My dad was a real pioneer in the organic food movement in the mid-’60s,” she said.

With those kinds of roots, it’s no wonder she became a green lifestyle expert, hosting TV series: “Living Fresh” and “Get Fresh with Sara Snow,” both for Discovery Network, plus “Big Green Lies” for the Fine Living Channel. A book, “Sara Snow’s Fresh Living,” was published in 2009.

Snow came to Indianapolis to attend Butler University, saying it was the only school that encouraged her plan to earn two degrees, in theater performance and telecommunications, in four years.

“Butler was this perfect university for me,” she said. After graduation, she stayed in town, worked as a morning reporter for WXIN-TV Channel 59, and met her future husband.

She left Fox after several years because the couple was trying to have a baby and doctors told her she needed a lifestyle that didn’t involve getting up at 3 a.m. every day.

That’s when her career as an expert in green living started taking off.

Currently, Snow is meeting with several networks to decide what her next work project will be, while she and her husband, Ryan, enjoy their joint project, their first child, Silvia, who was born in June.

She notes the landscape for green topics is changing, as consumers have become more informed about organic foods, recycling and sustainability.

“We don’t need a TV show that’s just a 101 of how to live green” anymore, she said.•

___

Click here to return to the Forty Under 40 landing page.


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  1. Well, we could blame ABC because they haven't advertised the INDY 500....not during the HUGE TV rating shows like Dancing with the Stars (of which IICS driver Helio Castroneves is a former champion). He never won a CART championship, did he?

    We could blame the new car...because it's ugly and has a V6 that has less horsepower than the pace car. CART (to my knowledge) never had that problem with cars they presented at the speedway years 1979 through 1995.

    We could blame the fencepost, but that would be crass. Or maybe Danica? Or maybe Jean Alesi....or boost increases from constant rules tampering. Maybe we could blame Penske who still is winning everything as usual.

    Maybe we can blame the world for not understanding the the great Indy gods who regularly twist things in such ways that we mere mortals must only accept, but never question.

    So, it does beg the question....who is responsible if the series and Indy continues to flounder? Are the responsibilities so diffuse and complicated that no one really is to blame for it's fall from grace?

    I urge the speedway to sign on for 7 more years of ABC coverage and 7 more years of NBC Sports Network coverage. It been win-win so far....*cough* *cough*

  2. "They're problem was thinking they were bigger than the institution that made their existence possible. That turned out to be a mistake."

    The above quote made by Disciple shows his continued inability to grasp a simple concept: CART is dead. Twice. It provided a brilliant stage for some of the best open wheel racing in all the past century of racing. It's gone DOOD, get over it.

    PLEASE explain, Mr. Disciple of INDYCAR, why you continually hammer home, even on the eve of the 2012 Indy 500, this same point...over and over? Seriously, why does the legacy of CART haunt you so much?

    The same problems that affected the sport for over a century of AOW racing STILL affect it now. Your answers (or lack thereof) belittle the very sport you claim to love. Indy rots in your hands yet you request status quo. You negate salient points with drivel...always.

    Indy is not going to die. But, it is dying...are you willing to accept that? "Indy is a hot mess"....it's true. Yet you want it that way? What is wrong with you?

  3. I just want to make sure I am reading this right - Wellpoint is eliminating 112 employees. Wellpoint is a customer of Repucare. Repucare is creating 82 jobs. I sure hope they are hiring Wellpoint employees. Does not make sense!

  4. Triscuts...love um!

  5. Of course the fair will go on. Don't you big city reporters understand county fairs? Get outside the beltway and see what life is really like!

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