2011 Forty Under 40: Trevor Yager

Back to TopCommentsE-mailPrintBookmark and Share

About me...
Trevor Yager
Web sites:
Social media:
On my hip:
Most-used apps:
Kindle for iPad
Favorite stuff:
Fall Creek Place and Mass Ave; books about branding, advertising or small business; TV shows, including "Modern Family," "Glee" and assorted crazy reality shows

In 1996, before anyone knew what the Internet would become, before social media existed, Trevor Yager started TrendyMinds, offering silk screening and embroidery services. He was a senior at Anderson University then, and he’s been growing what is now a full-scale marketing services business ever since.

TrendyMinds still offers its original services, but now it also provides Web and social media as well as print and brand design. Over the years, it has helped NASCAR drivers Tony Stewart and Kevin Harvick, businesses such as Home Depot and Bank of America precursor MBNA, health care companies and many others get their message out.

“Some people like a niche, a specific tool or an industry,” Yager said. “That’s not us. The way I’ve always looked at it is, I would never use one tool to build a house. Why would I use only one tool to help spread the message of a company or organization?”

In addition to its for-profit ventures, TrendyMinds offers a pro bono program that in 2010 gave back $150,000 in in-kind services, Yager said. Not-for-profit organizations apply for help and each employee votes on which is most deserving. Over the years, they’ve helped the Madame Walker Theatre Center with printed materials, created a website for IndyHub, and developed public relations and marketing plans for School on Wheels.

Yager serves on the boards of the Indiana Arts Commission (“There’s a huge need to help keep the arts alive in this state, especially with funding cuts”) and the Damien Center, and he and his life partner adopted a 7-year-old son last summer.

He’s proud of all that, as well as how TrendyMinds has grown. “It’s been slow and sustained growth,” said Yager, who wanted to limit the company to 10 employees but now has 13. In the next year, he expects to “fill out some areas and add complementary services to help our clients.”•

Click here to return to the Forty Under 40 landing page.


  • All the Best Trevor!
    Congratulations on what you have achieved. You are a wonderful example for all of us.

Post a comment to this story

We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
You are legally responsible for what you post and your anonymity is not guaranteed.
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
Subscribe to IBJ
  1. Of what value is selling alcoholic beverages to State Fair patrons when there are many families with children attending. Is this the message we want to give children attending and participating in the Fair, another venue with alooholic consumption onsite. Is this to promote beer and wine production in the state which are great for the breweries and wineries, but where does this end up 10-15 years from now, lots more drinkers for the alcoholic contents. If these drinks are so important, why not remove the alcohol content and the flavor and drink itself similar to soft drinks would be the novelty, not the alcoholic content and its affects on the drinker. There is no social or material benefit from drinking alcoholic beverages, mostly people want to get slightly or highly drunk.

  2. I did;nt know anyone in Indiana could count- WHY did they NOT SAY just HOW this would be enforced? Because it WON;T! NOW- with that said- BIG BROTHER is ALIVE in this Article-why take any comment if it won't appease YOU PEOPLE- that's NOT American- with EVERYTHING you indicated is NOT said-I can see WHY it say's o Comments- YOU are COMMIES- BIG BROTHER and most likely- voted for Obama!

  3. In Europe there are schools for hairdressing but you don't get a license afterwards but you are required to assist in turkey and Italy its 7 years in japan it's 10 years England 2 so these people who assist know how to do hair their not just anybody and if your an owner and you hire someone with no experience then ur an idiot I've known stylist from different countries with no license but they are professional clean and safe they have no license but they have experience a license doesn't mean anything look at all the bad hairdressers in the world that have fried peoples hair okay but they have a license doesn't make them a professional at their job I think they should get rid of it because stateboard robs stylist and owners and they fine you for the dumbest f***ing things oh ur license isn't displayed 100$ oh ur wearing open toe shoes fine, oh there's ONE HAIR IN UR BRUSH that's a fine it's like really? So I think they need to go or ease up on their regulations because their too strict

  4. Exciting times in Carmel.

  5. Twenty years ago when we moved to Indy I was a stay at home mom and knew not very many people.WIBC was my family and friends for the most part. It was informative, civil, and humerous with Dave the KING. Terri, Jeff, Stever, Big Joe, Matt, Pat and Crumie. I loved them all, and they seemed to love each other. I didn't mind Greg Garrison, but I was not a Rush fan. NOW I can't stand Chicks and all their giggly opinions. Tony Katz is to abrasive that early in the morning(or really any time). I will tune in on Saturday morning for the usual fun and priceless information from Pat and Crumie, mornings it will be 90.1