IBJNews

ICVA expects to fall short of 2011 room-night goal

Back to TopCommentsE-mailPrintBookmark and Share

The Indianapolis Convention & Visitors Association likely will fall far short of its aggressive goal of booking 725,000 hotel room nights this year for future conventions.

New ICVA CEO Leonard Hoops cautioned members of Marion County's Capital Improvement Board on Monday that, through April, the association is pacing at about 75 percent of its target.

“My goal is to get us back to where we were last year,” he said. “So I might as well fire that warning shot right now.”

ICVA sales staff met their goal in 2010 by booking 650,000 room nights for future conventions, but in doing so tapped most of their prospects. As of the end of April, ICVA had booked about 165,000 room nights.

“To get to that 650,000, the team worked very hard to close that out,” Hoops said, “and we started the year with nothing in the tank.”

Hoops, a former executive for the San Francisco Travel Association, was hired in March to replace Don Welsh, who left to become CEO of the Chicago Convention & Tourism Bureau.

This year's higher hotel room-night sales goal was set during Welsh’s tenure and was approved by ICVA directors, association spokesman Chris Gahl said.

Still, Hoops arrives in Indianapolis at an ideal time for the city, which now boasts a larger convention center and will host the inaugural Big Ten football title game in December, followed by the Super Bowl in February.

The games will draw thousands of visitors to the city who will spend money on hotel rooms and food and drinks, generating more tax revenue for the CIB.

CIB budgeted a modest 3-percent increase this year in hotel and food and beverage taxes, and expects to meet budget despite Hoops’ warning that ICVA will fall short of its room-night goal.

That’s because the room nights booked this year often are for conventions scheduled several years from now, CIB Chief Financial Officer Dan Huge said. In addition, hotel and food and beverage taxes are collected countywide, which could help offset any shortages experienced by downtown convention business, he said.

The Big Ten championship football game undoubtedly will bolster CIB tax revenue, but the increase won’t affect this year’s budget. Though the game is in December, a typical 30-day lag time in collecting the taxes means the amount won’t be recorded until January or February, Huge said.

Through the first four months of the year, CIB collected $29.6 million in revenue, $2.3 million ahead of budget. County admission-tax receipts are nearly $2 million over budget, and professional sports district revenue is up about $1.1 million from last year.

Hotel taxes are under budget this year by $1.2 million but ahead by $1 million compared with the first four months of last year.

Food and beverage taxes through April are below budget by just $119,000 but ahead by $750,000 compared with the same time in 2010.
 

 

ADVERTISEMENT

  • You Read It Wrong
    He means his goal is to get the organization back to where it was last year where it met 100% of its goal. Though, he is being honest by warning they will most likely not meet there new goal. It does no good to just say you will meet your goal when you will not, as that simply creates false expectations and is dishonest. It also fails to allow for proper contingency planning.
  • Did I read this right?
    "New ICVA CEO Leonard Hoops cautioned members of Marion County's Capital Improvement Board on Monday that, through April, the association is pacing at about 75 percent of its target."

    "My goal is to get us back to where we were last year, he said. So I might as well fire that warning shot right now."

    NO!!!!

    Your Goal is 725,000 hotel room nights this year!

    Get to work

    Post a comment to this story

    COMMENTS POLICY
    We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
     
    You are legally responsible for what you post and your anonymity is not guaranteed.
     
    Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
     
    No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
     
    We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
     

    Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

    Sponsored by
    ADVERTISEMENT

    facebook - twitter on Facebook & Twitter

    Follow on TwitterFollow IBJ on Facebook:
    Follow on TwitterFollow IBJ's Tweets on these topics:
     
    Subscribe to IBJ
    1. By Mr. Lee's own admission, he basically ran pro-bono ads on the billboard. Paying advertisers didn't want ads on a controversial, ugly billboard that turned off customers. At least one of Mr. Lee's free advertisers dropped out early because they found that Mr. Lee's advertising was having negative impact. So Mr. Lee is disingenous to say the city now owes him for lost revenue. Mr. Lee quickly realized his monstrosity had a dim future and is trying to get the city to bail him out. And that's why the billboard came down so quickly.

    2. Merchants Square is back. The small strip center to the south of 116th is 100% leased, McAlister’s is doing well in the outlot building. The former O’Charleys is leased but is going through permitting with the State and the town of Carmel. Mac Grill is closing all of their Indy locations (not just Merchants) and this will allow for a new restaurant concept to backfill both of their locations. As for the north side of 116th a new dinner movie theater and brewery is under construction to fill most of the vacancy left by Hobby Lobby and Old Navy.

    3. Yes it does have an ethics commission which enforce the law which prohibits 12 specific items. google it

    4. Thanks for reading and replying. If you want to see the differentiation for research, speaking and consulting, check out the spreadsheet I linked to at the bottom of the post; it is broken out exactly that way. I can only include so much detail in a blog post before it becomes something other than a blog post.

    5. 1. There is no allegation of corruption, Marty, to imply otherwise if false. 2. Is the "State Rule" a law? I suspect not. 3. Is Mr. Woodruff obligated via an employment agreement (contractual obligation) to not work with the engineering firm? 4. In many states a right to earn a living will trump non-competes and other contractual obligations, does Mr. Woodruff's personal right to earn a living trump any contractual obligations that might or might not be out there. 5. Lawyers in state government routinely go work for law firms they were formally working with in their regulatory actions. You can see a steady stream to firms like B&D from state government. It would be interesting for IBJ to do a review of current lawyers and find out how their past decisions affected the law firms clients. Since there is a buffer between regulated company and the regulator working for a law firm technically is not in violation of ethics but you have to wonder if decisions were made in favor of certain firms and quid pro quo jobs resulted. Start with the DOI in this review. Very interesting.

    ADVERTISEMENT