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Indianapolis Indians use promotion to make Monday games profitable

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Officials for the Indianapolis Indians have turned Monday night games into big money-makers for the AAA minor-league baseball team.

In 2003, the Indians tried offering many concession stand items for $1 during Monday games as an inducement to lure people to Victory Field on a traditionally slow night.

Four years later, the club devoted some real marketing muscle to it and the Monday Dollar Menu Night was born, said Indians General Manger Cal Burleson. Last year, the promotion made Mondays the third best night, in terms of attendance, for the Indians—behind Friday and Saturday games.

“Word of mouth on this promotion has really grown its popularity,” Burleson said.

The team’s food provider, Philadelphia-based Aramark, has become convinced the promotion’s value extends beyond Indians fans.

“What they’ve found is, they more than make up for [the decreased per-item profit margin] in volume,” Burleson said.

While you can only get four hot dogs per concession stand visit for a buck each, there’s no limit on the number of concession stand visits you can make during a game. And Burleson said people are making plenty of visits during Monday games. In fact, they’re making more every year as the promotion grows in popularity.

Monday Dollar Menu Night got a boost, Burleson said, from the faltering economy, as more central Indiana residents looked for entertainment bargains.

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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

  5. Ballard Administration. Too funny. This is the least fiscally responsive administration I have ever seen. One thing this article failed to mention, is that the Hoosier State line delivers rail cars to the Amtrak Beech Grove maintenance facility for refurbishment. That's an economic development issue. And the jobs there are high-paying. That alone is worth the City's investment.

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