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Indians attendance increases for fourth straight year

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A strong regular season and a playoff run pushed Indianapolis Indians’ home attendance to its best mark in four years and fourth best at Victory Field since 2000.

The “regular-season attendance increase of nearly 15,000 fans was the highest in the 14-team International League,” said General Manager Cal Burleson. “This achievement was a real team effort.”

A strong marketing plan and family-oriented promotions helped fuel the gains, Burleson said, adding that a competitive team fielded by the Indians’ Major League Baseball affiliate, the Pittsburgh Pirates, helped boost interest in the team.

The team went 89-55 overall and 48-24 at home before losing to the Charlotte Knights 3-1 in the first round of the playoffs.

An extremely warm, dry summer and only two rainouts also helped attendance, Indians officials added.

The Indians drew 595,043 for 70 regular-season home games, averaging 8,501 fans per game. Two post-season home games pushed total attendance up to 605,575 for the season, which was fifth among 176 Minor League Baseball teams.

During the first round of the International League playoffs, the Indians drew more fans—10,532—than the other three league teams in the playoffs combined—8,554.

Sports marketers say affordable ticket prices for Indians games—relative to other sporting events—during a poor economy have helped fuel attendance increases in recent years.

“This organization has several things going for it,” said Larry DeGaris, director of academic sports marketing programs at the University of Indianapolis. “They have a great facility in Victory Field, they’re at the right price point given the economy, and they’re very innovative in terms of entertainment and special promotions. What they’re selling is part baseball, part outdoor picnic with a little bit of carnival thrown in.”

Attendance has been on a steady rise the past four seasons, hitting 549,552 in 2009, 569,969 in 2010, and 580,082 last season. Last year's per-game average for 71 home games was 8,170.

Ticket revenue accounted for $4.3 million of the team’s $10.1 million in operating revenue in 2011. The team had profit of $1.06 million last year, its 36th straight profitable year.

The team's all-time best attendance came in 1999, when it drew 658,250 fans.

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  • Good Family Entertainment
    The Indianapolis Indians and Victory Field are absolutely the best sports entertainment option in the Indianapolis Market. Victory Field is just a great place for the entire family. Thanks Indians - We enjoyed a great 2012 Season, and everyone working at the ballpark is a true professional.

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  1. I had read earlier this spring that Noodles & Co was going to open in the Fishers Marketplace (which is SR 37 and 131st St, not 141st St, just FYI). Any word on that? Also, do you happen to know what is being built in Carmel at Pennsylvania and Old Meridian? May just be an office building but I'm not sure.

  2. I'm sorry, but you are flat out wrong. There are few tracks in the world with the history of IMS and probably NO OTHER as widely known and recognized. I don't care what you think about the stat of Indy Car racing, these are pretty hard things to dispute.

  3. Also wondering if there is an update on the Brockway Pub-Danny Boy restaurant/taproom that was planned for the village as well?

  4. Why does the majority get to trample on the rights of the minority? You do realize that banning gay marriage does not rid the world of gay people, right? They are still going to be around and they are still going to continue to exist. The best way to get it all out of the spotlight? LEGALIZE IT! If gay marriage is legal, they will get to stop trying to push for it and you will get to stop seeing it all over the news. Why do Christians get to decide what is moral?? Why do you get to push your religion on others? How would legalizing gay marriage expose their lifestyle to your children? By the way, their lifestyle is going to continue whether gay marriage is legalized or not. It's been legal in Canada for quite a while now and they seem to be doing just fine. What about actual rules handed down by God? What about not working on Sundays? What about obeying your parents? What about adultery? These are in the 10 Commandments, the most important of God's rules. Yet they are all perfectly legal. What about divorce? Only God is allowed to dissolve a marriage so why don't you work hard to get divorce banned? Why do you get to pick and choose the parts of the Bible you care about?

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