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It's Reggie Wayne vs. Drew Brees for video game cover

 IBJ Staff
March 13, 2010
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On The Beat Industry News In Brief

With six days left to vote for the cover of the Madden 2011 video game, it appeared the race was down to Indianapolis Colts receiver Reggie Wayne and New Orleans Saints quarterback Drew Brees.
 

Reggie Wayne Wayne

This is the first year the game’s maker has allowed fans to vote for the cover. The vote is done via a promotion with Doritos, which has been promoting the contest heavily since early February in grocery stores nationwide. Fans can vote until March 15 at Doritoschangethegame.com.
 

Minnesota Vikings’ defender Jared Allen is the third finalist, but sources familiar with the voting said Brees and Wayne have pulled ahead.
 

Drew Brees mug Brees

“Some people are going to look at the list and think Drew Brees is going to win, but Reggie Wayne had an amazing statistical season, and I think he’s the best wide receiver in the NFL,” said Chris Erb, senior director of partnership marketing for EA Sports, which produces the game.
  Brees still remains a slight favorite to win the cover. That might be OK with Colts fans given the “curse” associated with being on the Madden video game cover.

Shaun Alexander, just one of a number of stars who became injured after appearing on the Madden cover, thinks talk of the “curse” is overblown. Alexander still benefits financially from the deal, continuing to do promotions for EA Sports.

“Football is a physical game, and people get hurt,” Alexander told USA Today last month after doing a promotion for the 2011 version in conjunction with Doritos.

Curse or not, the Madden cover gig can be a lucrative deal for the NFL player chosen. Sports marketers estimate its value at low- to mid-seven-figures for the athlete, with some players continuing to do EA promotions long after the year they appear on the cover.

The Madden video game is one of the best selling video games worldwide, typically grossing more than $100 million in the week of sales after its initial release.

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  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.

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