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Local newpaper publisher rolls out Zionsville edition

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Zionsville residents will find a new newspaper covering their town in their mailboxes starting next week.

The owners of Current Publishing LLC, a Carmel-based company with holdings including Current in Carmel, Current in Fishers, Current in Noblesville and Current in Westfield, this week announced it will debut Current in Zionsville on March 20.

Current in Zionsville, as is the case with its predecessors, will be delivered by U.S. Mail to each household in the town every Tuesday at no charge. Its circulation will be 9,566. The addition of Current in Zionsville will bring to 104,339 the number of households Current Publishing newspapers reach each week.
The new Current’s main competition will be the Zionsville Times Sentinel, a paid circulation weekly owned by Alabama-based Community Newspaper Holdings Inc.

Current officials decided to launch a publication in Zionsville after completing a round of market research last fall, said co-owner Brian Kelly.

Originally not a focal point on Current’s growth timeline, Zionsville became the topic of discussion after Kelly and co-owner Steve Greenberg were approached by advertisers about launching the model in the Boone County town.

Current in Zionsville has sold out ads on the bottom of the front page and the full back page for the entire first year—and likely beyond, said Greenberg, also executive vice president and general manager. IU Health will buy ads on the front and back pages “in perpetuity,” Greenberg said.

“All of our publications have been profitable from the start, and this new one will be, too,” Greenberg said.

Given that the Current already had four publications in place, startup costs for the Zionsville issue were minimal, the owners said. The company has just three full-time employees and uses contract workers instead of hiring news staff.

“When we looked at the research results and the commonalities Zionsville shares with our other markets, Steve and I quickly agreed that it made for an exceptional fit with what we do,” Kelly said, adding that all expansion costs have come from company profits.

Their recent research also led Kelly, the company’s president, and Greenberg to re-tool existing publication’s content.

Kelly called the partial redesign “a freshening.” The papers have made room for additional community and entertainment news, Kelly said.

All the Current publications—including the one in Zionsville—will maintain a local focus, Kelly said.

 

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  • Good Luck
    The publishers are way too Republican and not as open minded as they need to be. Danielle Wilson writes a great column as she is down to earth regarding her own personal life. Their advertising costs are extreme if you run a business and wish to work with them (in my opinion).

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  1. So much for Eric Holder's conversation about race. If white people have got something to say, they get sued over it. Bottom line: white people have un-freer speech than others as a consequence of the misnamed "Civil rights laws."

  2. I agree, having seen three shows, that I was less than wowed. Disappointing!!

  3. Start drilling, start fracking, and start using our own energy. Other states have enriched their citizens and nearly elminated unemployment by using these resources that are on private land. If you are against the 'low prices' of discount stores, the best way to allow shoppers more choice is to empower them with better earnings. NOT through manipulated gov mandated min wage hikes, but better jobs and higher competitive pay. This would be direct result of using our own energy resources, yet Obama knows that Americans who arent dependent of gov welfare are much less likely to vote Dem, so he looks for ways to ensure America's decline and keep its citizens dependent of gov.

  4. Say It Loud, I'm Black and Ashamed: It's too bad that with certain "black" entertainment events, it seems violence and thuggery follows and the collateral damage that it leaves behinds continues to be a strain on the city in terms of people getting hurt, killed or becoming victims of crimes and/or stretching city resources. I remember shopping in the Meadows area years ago until violence and crime ended make most of the business pack you and leave as did with Lafayette Square and Washington Square. Over the past 10 to 12 years, I remember going to the Indiana Black Expo Soul Picnic in Washington Park. Violence, gang fights and homicides ended that. My great grandmother still bears the scares on her leg from when she was trampled by a group of thugs running from gun fire from a rival gang. With hundreds of police offices downtown still multiple shootings, people getting shot downtown during Black Expo. A number of people getting shots or murdered at black clubs around the city like Club Six on the west side, The Industry downtown, Jamal Tinsley's shot out in front of the Conrad, multiple fights and shootings at the skating rinks, shootings at Circle Center Mall and shooting and robberies and car jackings at Lafayette Mall. Shootings and gang violence and the State Fair. I can go on and on and on. Now Broad Ripple. (Shaking head side to side) Say It Loud, I'm Black and I'm Ashamed.

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