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Local newpaper publisher rolls out Zionsville edition

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Zionsville residents will find a new newspaper covering their town in their mailboxes starting next week.

The owners of Current Publishing LLC, a Carmel-based company with holdings including Current in Carmel, Current in Fishers, Current in Noblesville and Current in Westfield, this week announced it will debut Current in Zionsville on March 20.

Current in Zionsville, as is the case with its predecessors, will be delivered by U.S. Mail to each household in the town every Tuesday at no charge. Its circulation will be 9,566. The addition of Current in Zionsville will bring to 104,339 the number of households Current Publishing newspapers reach each week.
The new Current’s main competition will be the Zionsville Times Sentinel, a paid circulation weekly owned by Alabama-based Community Newspaper Holdings Inc.

Current officials decided to launch a publication in Zionsville after completing a round of market research last fall, said co-owner Brian Kelly.

Originally not a focal point on Current’s growth timeline, Zionsville became the topic of discussion after Kelly and co-owner Steve Greenberg were approached by advertisers about launching the model in the Boone County town.

Current in Zionsville has sold out ads on the bottom of the front page and the full back page for the entire first year—and likely beyond, said Greenberg, also executive vice president and general manager. IU Health will buy ads on the front and back pages “in perpetuity,” Greenberg said.

“All of our publications have been profitable from the start, and this new one will be, too,” Greenberg said.

Given that the Current already had four publications in place, startup costs for the Zionsville issue were minimal, the owners said. The company has just three full-time employees and uses contract workers instead of hiring news staff.

“When we looked at the research results and the commonalities Zionsville shares with our other markets, Steve and I quickly agreed that it made for an exceptional fit with what we do,” Kelly said, adding that all expansion costs have come from company profits.

Their recent research also led Kelly, the company’s president, and Greenberg to re-tool existing publication’s content.

Kelly called the partial redesign “a freshening.” The papers have made room for additional community and entertainment news, Kelly said.

All the Current publications—including the one in Zionsville—will maintain a local focus, Kelly said.

 

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  • Good Luck
    The publishers are way too Republican and not as open minded as they need to be. Danielle Wilson writes a great column as she is down to earth regarding her own personal life. Their advertising costs are extreme if you run a business and wish to work with them (in my opinion).

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  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.

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