IBJNews

Local newpaper publisher rolls out Zionsville edition

Back to TopCommentsE-mailPrintBookmark and Share

Zionsville residents will find a new newspaper covering their town in their mailboxes starting next week.

The owners of Current Publishing LLC, a Carmel-based company with holdings including Current in Carmel, Current in Fishers, Current in Noblesville and Current in Westfield, this week announced it will debut Current in Zionsville on March 20.

Current in Zionsville, as is the case with its predecessors, will be delivered by U.S. Mail to each household in the town every Tuesday at no charge. Its circulation will be 9,566. The addition of Current in Zionsville will bring to 104,339 the number of households Current Publishing newspapers reach each week.
The new Current’s main competition will be the Zionsville Times Sentinel, a paid circulation weekly owned by Alabama-based Community Newspaper Holdings Inc.

Current officials decided to launch a publication in Zionsville after completing a round of market research last fall, said co-owner Brian Kelly.

Originally not a focal point on Current’s growth timeline, Zionsville became the topic of discussion after Kelly and co-owner Steve Greenberg were approached by advertisers about launching the model in the Boone County town.

Current in Zionsville has sold out ads on the bottom of the front page and the full back page for the entire first year—and likely beyond, said Greenberg, also executive vice president and general manager. IU Health will buy ads on the front and back pages “in perpetuity,” Greenberg said.

“All of our publications have been profitable from the start, and this new one will be, too,” Greenberg said.

Given that the Current already had four publications in place, startup costs for the Zionsville issue were minimal, the owners said. The company has just three full-time employees and uses contract workers instead of hiring news staff.

“When we looked at the research results and the commonalities Zionsville shares with our other markets, Steve and I quickly agreed that it made for an exceptional fit with what we do,” Kelly said, adding that all expansion costs have come from company profits.

Their recent research also led Kelly, the company’s president, and Greenberg to re-tool existing publication’s content.

Kelly called the partial redesign “a freshening.” The papers have made room for additional community and entertainment news, Kelly said.

All the Current publications—including the one in Zionsville—will maintain a local focus, Kelly said.

 

ADVERTISEMENT

  • Good Luck
    The publishers are way too Republican and not as open minded as they need to be. Danielle Wilson writes a great column as she is down to earth regarding her own personal life. Their advertising costs are extreme if you run a business and wish to work with them (in my opinion).

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I am also a "vet" of several Cirque shows and this one left me flat. It didn't have the amount of acrobatic stunts as the others that I have seen. I am still glad that I went to it and look forward to the next one but I put Varekai as my least favorite.

  2. Looking at the two companies - in spite of their relative size to one another -- Ricker's image is (by all accounts) pretty solid and reputable. Their locations are clean, employees are friendly and the products they offer are reasonably priced. By contrast, BP locations are all over the place and their reputation is poor, especially when you consider this is the same "company" whose disastrous oil spill and their response was nothing short of irresponsible should tell you a lot. The fact you also have people who are experienced in franchising saying their system/strategy is flawed is a good indication that another "spill" has occurred and it's the AM-PM/Ricker's customers/company that are having to deal with it.

  3. Daniel Lilly - Glad to hear about your points and miles. Enjoy Wisconsin and Illinois. You don't care one whit about financial discipline, which is why you will blast the "GOP". Classic liberalism.

  4. Isn't the real reason the terrain? The planners under-estimated the undulating terrain, sink holes, karst features, etc. This portion of the route was flawed from the beginning.

  5. You thought no Indy was bad, how's no fans working out for you? THe IRl No direct competition and still no fans. Hey George Family, spend another billion dollars, that will fix it.

ADVERTISEMENT