IBJNews

Local newpaper publisher rolls out Zionsville edition

Back to TopCommentsE-mailPrintBookmark and Share

Zionsville residents will find a new newspaper covering their town in their mailboxes starting next week.

The owners of Current Publishing LLC, a Carmel-based company with holdings including Current in Carmel, Current in Fishers, Current in Noblesville and Current in Westfield, this week announced it will debut Current in Zionsville on March 20.

Current in Zionsville, as is the case with its predecessors, will be delivered by U.S. Mail to each household in the town every Tuesday at no charge. Its circulation will be 9,566. The addition of Current in Zionsville will bring to 104,339 the number of households Current Publishing newspapers reach each week.
The new Current’s main competition will be the Zionsville Times Sentinel, a paid circulation weekly owned by Alabama-based Community Newspaper Holdings Inc.

Current officials decided to launch a publication in Zionsville after completing a round of market research last fall, said co-owner Brian Kelly.

Originally not a focal point on Current’s growth timeline, Zionsville became the topic of discussion after Kelly and co-owner Steve Greenberg were approached by advertisers about launching the model in the Boone County town.

Current in Zionsville has sold out ads on the bottom of the front page and the full back page for the entire first year—and likely beyond, said Greenberg, also executive vice president and general manager. IU Health will buy ads on the front and back pages “in perpetuity,” Greenberg said.

“All of our publications have been profitable from the start, and this new one will be, too,” Greenberg said.

Given that the Current already had four publications in place, startup costs for the Zionsville issue were minimal, the owners said. The company has just three full-time employees and uses contract workers instead of hiring news staff.

“When we looked at the research results and the commonalities Zionsville shares with our other markets, Steve and I quickly agreed that it made for an exceptional fit with what we do,” Kelly said, adding that all expansion costs have come from company profits.

Their recent research also led Kelly, the company’s president, and Greenberg to re-tool existing publication’s content.

Kelly called the partial redesign “a freshening.” The papers have made room for additional community and entertainment news, Kelly said.

All the Current publications—including the one in Zionsville—will maintain a local focus, Kelly said.

 

ADVERTISEMENT

  • Good Luck
    The publishers are way too Republican and not as open minded as they need to be. Danielle Wilson writes a great column as she is down to earth regarding her own personal life. Their advertising costs are extreme if you run a business and wish to work with them (in my opinion).

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
thisissue1-092914.jpg 092914

Subscribe to IBJ
  1. Here are a few candidates for this new group, "ripped from the headlines." First up, that bizzaro State Senator Brent Waltz; secondly, the unethical Todd Huston, and his contractual arrangements scheme; Finally, but not least of all, the dishonorable Eric Turner. What sayeth you Greg Zoeller?

  2. Good day. I can't hide this great testimony that take place in my life I will love everyone to know it and be partaker that is why I always place it on answer, I am Mrs,Natalie Cuttaia by name, I live in Texas, United State Of America, I want to thank (Mr.Bruce Brandon) for his kindness upon my family life. I never knew that there is still nice lender like this on internet and earth here. Just some Months Back, I was in search for a loan of $100,000,00 as I was running out of money for feeding and rent. I was scammed $6,800 Dollars and I decided not to involve my self in such business again but a Friend of my introduced me to a loan firm due to my appearance and doings. And I told him that I am not interested of any loan deal anymore but he told me that there is still a nice lender who he will recommend me to, and I made a trial and I am most grateful lucky am I today, I was given a loan amount of $100,000.00usd, by this great Company (Bruce Brandon Loan Company) managed by (Mr.Bruce Brandon) If you are in need of a genuine or legit loan or financial assistance and you can be reliable and trusted of capable of paying back at the due time of the funds I will advice you to, contact him via: ( bruce.brandon071@gmail.com ) And you will be free from scams in the internet. All thanks to Mr.Bruce Brandon You are the one who remove me and my family out of poverty. The reason why i am doing this is that, i promise Mr.Bruce Brandon that if i truly got my loan, i will advertize his company and bring customers to his company. Contact him via ( bruce.brandon071@gmail.com )for the Loan you have been looking for..

  3. Hello, We are firm Organization formed to help people in needs of helps,such as financial help. So if you are going through financial difficulty or you are in any financial mess,and you need funds to start up your own business,or you need loan to settle your debt or pay off your bills,start a nice business, or you are finding it hard to obtain capital loan from local banks,contact us today via email mrsroseberrywilkinsfunds.usa@gmail.com So do not let these opportunity pass you by because Jesus is the same yesterday, today and forever more. Please these is for serious minded and God fearing People. Your Name: Loan Amount: Loan Duration: Valid Cell Phone Number: Thanks for your understanding to your contact as we Await Regards Management Email:mrsroseberrywilkinsfunds.usa@gmail.com

  4. The question is, where could they build a new stadium? It seems in the past year, all the prime spots have been spoken for with potential projects. Maybe in the industrial wasteland area a block past Lucas Oil? I think it needs to be close to the core, if a new stadium is built.

  5. Aldi is generally a great shopping experience. Still, I'm sure YOU wouldn't want to shop there, which I consider a positive.

ADVERTISEMENT