
This week, IBJ Style columnist Gabrielle Poshadlo joined me on a trip to the Barbie exhibit
at the Children’s Museum of Indianapolis. Our reactions differed.
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LH: I truly believe I went in to “Barbie: The Fashion Experience” with an open mind. It was
my heart, however, that sank when I saw how willfully The Children’s Museum has turned
major gallery space into what looks like an FAO Schwartz showroom. With Mattel and Barbie branding everywhere,
I had trouble finding merit amongst the pink-itude. Yes, it’s fun for kids to play dress up. But
do we really need this esteemed institution pushing such a consume-consume-consume show?
GP: Barbie is a toy
that you can buy, so therefore it’s inevitable there should be a certain element of that. But when
I was in that space, which is admittedly very pink, I didn’t feel compelled to buy anything. Rather, I was
filled with the giddiness that comes with Barbie. The Barbie fantasyland I was standing in is a celebration of how Barbie
makes girls feel, which is beautiful. And she’s been making girls feel pretty for generations, making them excited about
becoming a woman. There’s nothing wrong with the silliness or the “pinkitude,” because those are big parts
of girlhood. I’m 24 years old, and, frankly, I didn’t want to leave.
LH: It’s difficult not
to address the consumerism when a prominently displayed quote at the exhibition states “Barbie needs to wear great
shoes because every girl needs to wear great shoes.” The two words that really turned my stomach there are “every”
and “needs.” There’s nothing here to contradict the idea that one of Barbie’s messages is that we
have to buy more and more clothes in order to feel beautiful.
“Barbie: The Fashion Experience” at The Children’s
Museum through 2011, features items from the Mattel archive, as well as homemade adaptations. (Photo Courtesy Mattel)GP:
I’ll admit that quote is dumb and the perfect example of why fashion people get a bad rap. But that quote isn’t
representative of the thoughtfulness involved in the exhibit. The displays of homemade Barbie clothes made by an Indiana woman’s
grandmother show a part of Barbie history that is very human, and widespread. My grandma wouldn’t buy Barbie clothes
for my mom because she thought they were too expensive and poorly made. So every outfit my mom played with (outfits later
passed down to me) were pieces of a vast rebellion against the consumerism you’re referring to. I think it’s cool
to involve that in the exhibit, since the homemade clothes and the implicit mother-daughter bonding are as much a part of
the Barbie institution as the little plastic high heels.
LH: I’m not sure how you found the homemade clothes
in the midst of all the mass-produced stuff. Honestly: Is there ever a reason for a boxed “Barbie as Heidi Klum”
doll to be under glass in a museum? And shouldn’t a thoughtful museum show include something about the alternate views
of Barbie? If this were a G.I. Joe exhibition, I would expect something addressing the debate over whether violent toys have
an impact on young boys. I didn’t find anything here that looked at how young girls have been affected by this impossible-figure
icon.
GP: Let’s not forget the venue, here. The Egypt exhibit across the hall doesn’t mention the
country’s political unrest. There are only photos of women in headscarves smiling politely, and a mock-marketplace that
looks more like a set from “Aladdin” than an actual desert bazaar. If the Barbie exhibit were at the Indianapolis
Museum of Art, I’d expect a video loop of some psychiatrist commenting on how girls are disappointed when they don’t
end up with a body like Barbie’s. But this is a place for kids. It’s a place for little girls to play dress up
and strut their stuff on the runway, and learn how Barbie is a big deal everywhere, not just in their playroom. For Barbie’s
50th birthday this year, Fashion week had a Barbie runway show, where designers like Betsy Johnson designed Barbie clothing
for live models. It solidified the doll’s place in fashion history, which is fascinating.
LH:
OK, so I shouldn’t expect Children’s Museum shows to always address the downside of a subject. And there’s
clearly been more thought put in to the fun factor here than in the lame “Star Wars: The Clone Wars” exhibition
that occupies a corner of the basement. Perhaps I’d object less if the show were more temporary. The fact that Barbie
is staying put until 2011 makes it feel like a permanent part of the museum. And for a single consumer product to be so dominant
in this beloved space feels excessive. Sure, Lego was here first. But that had a shorter stay—and felt more about creativity
than about acquiring the right stuff.
GP: I think I’ve been to the Children’s Museum about five
times this year, and had the Barbie exhibit been there during those visits, I’m pretty sure I’d have walked through
each time. I am that delighted with it. Sure, the dress-up clothes will probably look a little tired by the end of the whole
thing, but I think your disappointment in the museum’s choice has a lot to do with your gender. No offense, Lou, but
you’re not supposed to be thrilled with writing down your “favorite Barbie memory” while perched on a little
pink stool. This exhibit is filled with stuff that girls won’t get sick of. For two years there will be something for
little sis to look forward to while she’s being dragged around the Dinosphere for the 20th time.
LH: Can’t
argue when the gender card has been played, so let’s end it here. See you in the gift shop (although that would feel
redundant).
Readers: Feel free to join our debate, which continues on Lou Harry’s A&E blog. Find it
at here.•
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This column appears weekly.
Send information on upcoming arts and entertainment events to lharry@ibj.com.

















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Why the personal attack and assumptions about my children?
I was not questioning anyone's right to own or play with Barbie dolls. I have a storage bin full of them in my garage that my daughters and son had great times with. I raised issues about the clear commercialism of the show--and allowed Gabrielle Poshadlo to provide an alternative view to my own. If I were the person you seem to think I am, why would I bother crating a forum that allowed for her views?
You ask if we woulde see this type of article for a Hot Wheels display. Not sure, but I clearly stated in the piece that I would expect a show on G.I. Joe to put it in some critical context.
Thanks for reading,
Lou
Would we see this type of article for a Hot Wheels display? Would Lou postulate that Mattel turned a generation of boys into turbo-charged engine-mongering men? I think Lou needs to evaluate his own psychological demons and check his sexism at the door. As a nation, we need to re-evaluate our priorities of home and family and review our spending habits, but we certainly don't need the Barbie police to edit the museum's exhibit.
Why not an article on the reason museums spend hundreds of thousands to rent exhibits instead of developing more "humble" offerings? We'd have more displays during the year and hire a few local people in the display and research departments if museums constructed their own displays.
I find Gabrielle's perspective disturbing. In addition to the consumerism that has no place in a museum of discovery for kids that Lou covered so well, I find it difficult to swallow the sexism and gender pigeon-holing of this exhibit. There is so much to say, and I am so deeply offended by it, that I can't do it justice here. Suffice to say that it is quite unacceptable to me that a place where girls should be getting excited about science and learning has a 2-year exhibit that tells them they should be more concerned about high heels and clothes.
There's a lot more going on here than just the negative undercurrent of mass consumerism--it's the psychologically damaging undercurrent of gender stereotyping and branding.