Marketing firm broadens offerings, narrows focus: Hetrick projects 20-percent growth on fewer clients

In the last year, Hetrick Communications has hired 10 employees, added a major new client, and changed its focus. What was once primarily a public relations firm is now also an advertising agency targeting health care and life sciences. On the heels of the changes, Hetrick actually wants fewer clients. "We want fewer, bigger clients," said Amy Ahlersmeyer, the firm's president and chief operating officer. "We want our growth to come absolutely in the health care and life sciences sector."...

 

You have accessed IBJ.com Premium online content

IBJ.com Premium online content is identified by locked premium or unlocked premium symbol to the right of the headline. Access to all IBj.com Premium online content requires a paid IBJ.com Premium subscription and the subscriber to be logged in using their email and password. See subscription options below.

Log In if you are a subscriber to IBJ.com Premium Online

...Or choose the IBJ subscription that's right for you:

7 Day Subscription

$4.95 per week

IBJ.com
Premium online

Order Now
   

1 Year Subscription

$1.25 per week

IBJ.com
Premium online

Order Now
 

1 Year Subscription

$1.52 per week

IBJ Print
only

Order Now

 

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
ADVERTISEMENT