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Marsh promotion cancellation sparks anger

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Marsh Supermarkets' decision to stop honoring a $10 online coupon just days after introducing the promotion has angered hundreds of followers of the grocer's Facebook page.

The company began offering the coupon Tuesday to its "loyal fans, customers and employees" on its Facebook site and told them "don't be afraid to share. Marsh would love to see more shoppers become fans."

But by Friday, Marsh announced on its Facebook page that it had rescinded the promotion, which was supposed to last until Aug. 8.

"Unfortunately this offer has been widely distributed in an unauthorized manner throughout our marketing area," the company wrote. "Due to the vast numbers of inappropriately transmitted and replicated copies of this offer, we will no longer be able to accept these coupons in our stores."

The company did not divulge how many coupons its stores received.

Marsh offered an apology, which did little to quell the anger flooding the company's Facebook page. As of this morning, 269 comments had been posted.  

"Marsh, you need to understand what a bad customer-service move this was. I will definitely be shopping Kroger and Meijer," wrote Andrea Slayton Reynolds.

Marsh has 3,051 followers of its Facebook social-networking site. Such sites are becoming a powerful marketing tool for companies to reach consumers.
 
Companies embracing alternative advertising outlets need to be cautious in how they present their campaigns, said Brian Coles, an account manager at Indianapolis-based Coles Marketing Communications Inc.

"Social media is so new I don't think anyone knows what to expect," he said. "Facebook and Twitter, it's all word of mouth. Things can get twisted."

Marsh did not return a phone call seeking comment this morning.

 
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  1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

  2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

  3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

  4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

  5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.

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