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Music education group to remain in city through 2023

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Music for All, an Indianapolis-based music-education not-for-profit with nationwide reach, announced Thursday that it has reached an agreement with the city to keep its headquarters, staff and events in Indianapolis through 2023.
 
The 11-year extension to an existing agreement with the city will generate an additional estimated $225 million in economic impact and attract more than 600,000 visitors to Indianapolis, according to city and Visit Indy officials. The organization, which has 24 employees, moved from Chicago to Indianapolis in 2003. It is housed in Union Station.

Music for All's biggest annual event is the Bands of America Grand National Championships, which draws 39,000 visitors to the city each November, according to Visit Indy, the city’s tourism marketing arm.

Other events include the Music for All National Festival in March with an attendance of 3,000 and the Bands of America Super Regional Championships in October, which draws about 11,000.

Indianapolis outbid Atlanta, Dallas, Houston and St. Louis to retain Music for All’s headquarters and events, city officials said.  As part of the deal to stay in town, the group will get free rent for its Union Station headquarters for the first two years of the 11-year deal, with its rent escalating over the last nine years of the deal.

Also, Music for All will get discounted rental rates for use of Lucas Oil Stadium and the Indiana Convention Center to host its events, according to Visit Indy officials.

“Our board and key stakeholders agreed that keeping Music for All and its events in Indianapolis would help foster our continued growth and benefit our mission of providing positively life-changing experiences through the arts,” Music for All CEO Eric Martin said in a prepared statement.
 
Music for All is part of a larger Visit Indy strategic initiative, MusicCrossroads, a coalition led by civic volunteer leaders from the Lacy Leadership Association. Since its inception in 2007, the program has lured organizations and events to Indianapolis that have generated more than $490 million in economic impact and brought in more than 2.3 million visitors, according to Visit Indy spokesman Chris Gahl.
 
Other Indianapolis-based arts and cultural institutions that are part of MusicCrossroads include the Percussive Arts Society; Drum Corps International; International Violin Competition of Indianapolis; the American Pianist Association; and Heartland Truly Moving Pictures.

Music for All was previously known as Bands of America and built a reputation for organizing a series of regional marching band competitions culminating in a national event in Indianapolis each November.

In 2006, the organization broadened its scope through a merger with an East Coast advocacy group that promoted the importance of music education programs in schools.

Music for All’s mission is to create, provide and expand positively life-changing experiences through music for all, Martin said.

Music for All provides national and regional music education programs, offers music educator training and professional development, and provides resources to participants to assist in their education and music-making endeavors.

“The City of Indianapolis will benefit from the economic impact attributed to Music for All’s commitment, but also the impact of future leaders coming to Indianapolis annually for events,” Indianapolis Mayor Greg Ballard said in a prepared statement. “Students having a positive experience in Indianapolis during one of Music for All’s signature events will encourage them to return to Indianapolis to attend college, enter the work force, or visit again with family and friends.”

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  1. I took Bruce's comments to highlight a glaring issue when it comes to a state's image, and therefore its overall branding. An example is Michigan vs. Indiana. Michigan has done an excellent job of following through on its branding strategy around "Pure Michigan", even down to the detail of the rest stops. Since a state's branding is often targeted to visitors, it makes sense that rest stops, being that point of first impression, should be significant. It is clear that Indiana doesn't care as much about the impression it gives visitors even though our branding as the Crossroads of America does place importance on travel. Bruce's point is quite logical and accurate.

  2. I appreciated the article. I guess I have become so accustomed to making my "pit stops" at places where I can ALSO get gasoline and something hot to eat, that I hardly even notice public rest stops anymore. That said, I do concur with the rationale that our rest stops (if we are to have them at all) can and should be both fiscally-responsible AND designed to make a positive impression about our state.

  3. I don't know about the rest of you but I only stop at these places for one reason, and it's not to picnic. I move trucks for dealers and have been to rest areas in most all 48 lower states. Some of ours need upgrading no doubt. Many states rest areas are much worse than ours. In the rest area on I-70 just past Richmond truckers have to hike about a quarter of a mile. When I stop I;m generally in a bit of a hurry. Convenience,not beauty, is a primary concern.

  4. Community Hospital is the only system to not have layoffs? That is not true. Because I was one of the people who was laid off from East. And all of the LPN's have been laid off. Just because their layoffs were not announced or done all together does not mean people did not lose their jobs. They cherry-picked people from departments one by one. But you add them all up and it's several hundred. And East has had a dramatic drop I in patient beds from 800 to around 125. I know because I worked there for 30 years.

  5. I have obtained my 6 gallon badge for my donation of A Positive blood. I'm sorry to hear that my donation was nothing but a profit center for the Indiana Blood Center.

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