Incoming NCAA President Mark Emmert is wasting little time making his mark on the organization headquartered on the western
edge of downtown.
Last week Emmert, who is leaving his post as University of Washington president to take over as NCAA president, began restructuring
management, and this week said he wants to change NBA eligibility rules for men’s college basketball players.
On Aug. 13, Emmert, who doesn’t officially take his new post until Nov. 1, announced a new management structure. The
restructuring includes the departure of three executives, including long-time Executive Vice President Tom Jernstedt.
Jernstedt has been with the NCAA for 38 years, and has been instrumental in the operations of the men’s basketball
tournament as well as women’s basketball, baseball and football. NCAA officials declined to elaborate on Jernstedt’s
departure, only saying that his exit would take place at a mutually determined time. Jernstedt did not return a call seeking
comment.
Dennis Cryder, senior vice president of branding and communications, and Elsa Cole, vice president of legal affairs and general
counsel, will depart the staff effective Aug. 31, NCAA officials confirmed.
As part of the restructuring, the incoming president said he will combine the management of all 88 championships under one
executive vice president. Greg Shaheen, senior vice president of Division I men’s basketball and business strategies,
will serve as the interim executive vice president and report to the chief operating officer.
On Tuesday, Emmert told Seattle sports radio station WKJR-AM 950 that he favors the professional-eligibility rules for baseball
over those that govern basketball. In baseball, a player can either turn professional after his senior year in high school
or must wait until after his junior year in college.
In basketball, players currently are required to wait until one year after high school graduation, meaning many top players
are playing only one year of college basketball, creating a “one and done” scenario derided by numerous college
coaches and athletic directors.
“I think President Emmert is absolutely on the right track,” said Purdue University Athletic Director Morgan
Burke. “We bring kids here to get a college education, and the one-and-done scenario sends the wrong message. It makes
a mockery of what we’re all about, or at least what we’re all about at Purdue.”
Since the draft rules are governed by the sports’ professional leagues, it’s not clear what Emmert can do to
change the system. But that doesn’t mean he won’t try.
Emmert told WKRJ he intends to “persuasively” discuss the matter with NBA Commissioner David Stern and NBA Players
Association boss Billy Hunter.
“This is a situation where the NCAA can’t mandate anything, and jumping up and down and waving your arms doesn’t
get it done,” Emmert said. “You need to sit down with the people that do have responsibility for this—the
NBA—and say, ‘This is how useful it would be for us. How does it work for you?’”

















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The NCAA wants to be as profitable as possible. Essentially forcing the pro-bound athletes to take an as-long-as-possible tour through college is to their advantage. It makes their product better. Of course the AD at Purdue or any other university has the same thing in mind. The â??but we want them to get an educationâ?? argument is a smoke screen.
The NBA also wants to be as profitable as possible. The NBA loves the universities being a huge part of their talent developmental process. It can somewhat be to the NBAâ??s advantage to let kids mature a bit longer, but it loses revenue when the obvious superstars are generating revenue in college.
I would also advocate a system that requires student athletes to meet some minimal national standard academically, and then, that they achieve a minimal grade point average (how about a C average?) for a core curriculum once they are at the university/college.
Lastly, no more athletic scholarships to students until after they complete their Junior year in high school. Society needs to know they can compete academically at the college level, and we don't know that in their Freshmen/Sophomore years for sure.
Likely not to get all of the above in place at this point, but at least we can focus on selling a message to all students that the primary mission of educational institutions is to accept only qualified students, and then to educate them to achieve theirs and society's educational goals.