IBJNews

Program offers women entrepreneurs their own experts

Back to TopCommentsE-mailPrintBookmark and Share

After 20 years in business, Jeryl Mitsch wants to grow her architecture and interior design firm, but isn’t sure how. She’s about to get some high-powered help.

Carmel-based Mitsch Design was the first local company chosen to participate in the AthenaPowerLink program for woman-owned businesses. Mitsch Design will receive free assistance for a year through an advisory panel handpicked to assist the firm. Mitsch will begin meeting with the panel this month.

“I’m beyond excited,” Mitsch said. “It’s my Christmas present this year.”

The program began in Pittsburgh in 1992 and has spread across the country and to several foreign countries. It is offered through Chicago-based Athena International. The program entered the local market last year through the sponsorship of National City Bank, law firm Krieg DeVault LLP, Sponsel CPA Group and RJE Business Interiors.

The primary goal is to support woman-owned businesses, said Julie Carpenter, a partner at Krieg DeVault. According to AthenaPowerLink, the program helps participants increase sales and profits and purchase their own property.

Jeryl Mitsch (IBJ Photo/Robin Jerstad)

But the opportunity for a positive mentoring experience is a draw for her and other members of the local governing body, she added. All people involved with the program locally are volunteers.

Although the Athena program will assist just one local company this year, Carpenter eventually hopes to be able to help more.

Mitsch Design was selected from among 14 local applicants. The local Athena governing body first scored all the applications and narrowed the list to four, then conducted site visits and interviews with the finalists. Mitsch sold the committee on herself, and she was chosen in November, Carpenter said.

“[Mitsch] had a great business plan,” Carpenter said. “She knew what she wanted to do. We thought we could help her the most.”

Sharon O’Donoghue, executive director of the local Business Ownership Initiative, said she applauds Athena’s effort to support entrepreneurs, but that the program wasn’t well-publicized, which may account for the small number of applicants.

She said the program highlights the importance of having a team of advisers. Women business owners even can create such teams themselves, she added.

Mitsch’s advisory panel will include an attorney, accountant, banker, marketing professional, information technology expert, former CEO, woman business owner and government procurement specialist. They will meet with her at least six times.

The composition of the panel was based on needs Mitsch outlined in her application. At the top of that list was IT assistance.

Although Mitsch employs just 10 people, it competes against international firms with sophisticated 3-D computer imaging capability. Mitsch’s equipment also must be able to communicate with that of its major clients.

“I have to be as sophisticated as Dow AgroSciences,” Mitsch said. “It’s difficult to keep up with that.”

Mitsch, 54, also wanted help evaluating whether to pursue government contracts. She likes the idea of a revenue stream with potential for repeat business, so she can spend more time advising clients and less on drumming up projects.

But she has been working on the paperwork to become a federal contractor for six months, and isn’t even close to finished. She’d like to get advice on whether it makes sense to keep plowing through.

She has learned about the importance of diversification the hard way. During the last economic downturn after 9/11 her company suffered because nearly all of her business was corporate.

Now her company, which posted $1.3 million in revenue last year, has clients ranging from the Indianapolis Museum of Art to Community Health Network.

Mitsch also hopes the advisory panel might suggest other ways to improve her operations. After 20 years, she admits she might be stuck in certain areas and could benefit from some fresh ideas.

“It’ll be fun to see how it all pans out,” Mitsch said. “I’m very open to the future.”•

ADVERTISEMENT

Post a comment to this story

COMMENTS POLICY
We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
 
You are legally responsible for what you post and your anonymity is not guaranteed.
 
Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
 
No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
 
We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.
 

Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

Sponsored by
ADVERTISEMENT

facebook - twitter on Facebook & Twitter

Follow on TwitterFollow IBJ on Facebook:
Follow on TwitterFollow IBJ's Tweets on these topics:
 
Subscribe to IBJ
  1. I'm a CPA who works with a wide range of companies (through my firm K.B.Parrish & Co.); however, we work with quite a few car dealerships, so I'm fairly interested in Fatwin (mentioned in the article). Does anyone have much information on that, or a link to such information? Thanks.

  2. Historically high long-term unemployment, unprecedented labor market slack and the loss of human capital should not be accepted as "the economy at work [and] what is supposed to happen" and is certainly not raising wages in Indiana. See Chicago Fed Reserve: goo.gl/IJ4JhQ Also, here's our research on Work Sharing and our support testimony at yesterday's hearing: goo.gl/NhC9W4

  3. I am always curious why teachers don't believe in accountability. It's the only profession in the world that things they are better than everyone else. It's really a shame.

  4. It's not often in Indiana that people from both major political parties and from both labor and business groups come together to endorse a proposal. I really think this is going to help create a more flexible labor force, which is what businesses claim to need, while also reducing outright layoffs, and mitigating the impact of salary/wage reductions, both of which have been highlighted as important issues affecting Hoosier workers. Like many other public policies, I'm sure that this one will, over time, be tweaked and changed as needed to meet Indiana's needs. But when you have such broad agreement, why not give this a try?

  5. I could not agree more with Ben's statement. Every time I look at my unemployment insurance rate, "irritated" hardly describes my sentiment. We are talking about a surplus of funds, and possibly refunding that, why, so we can say we did it and get a notch in our political belt? This is real money, to real companies, large and small. The impact is felt across the board; in the spending of the company, the hiring (or lack thereof due to higher insurance costs), as well as in the personal spending of the owners of a smaller company.

ADVERTISEMENT