The federal "Cash for Clunkers" program has opened a floodgate of car sales that
President Obama says is a much-needed boost for the economy. But retailers may feel the negative effects
of America's collective investment in new cars, predicts a Purdue Retail Institute researcher.
Formally called Car Allowance Rebate Systems, the clunkers program pays drivers $3,500 or $4,500 to
trade in a gas-guzzling vehicle for a new fuel-efficient car. The first $1 billion allocated to the program
lasted less than two weeks, and the federal government is considering a $2 billion extension of the subsidy.
Because more Americans are taking on new car payments, they're likely to have less money to spend on other
retail items, Purdue University's Richard Feinberg said in a news release today.
"The fact is that if the
'Cash for Clunkers' program induces people to buy a car when they weren't expecting to buy a car, that
money is not going to be available for retailers," he said. "Retailers don't have a fighting
chance, and there is nothing to be done."
Feinberg said with about 750,000 new cars in
American garages with an average monthly payment of $400, retailers counting on back-to-school and holiday-season
windfalls could be disappointed.
"Retailers are still in pain from a very poor 2008 Christmas holiday
retail season," he said. "After suffering from the worst holiday sales season since 1970, retailers will be facing
an even more dismal 2009 in part because of the 'Cash for Clunkers' program."
Credit
Suisse economist Jonathan Basile told The Wall Street Journal yesterday that it is "very
possible ... there could be some kind of substitution effect," as consumers invest their money in
cars rather than clothing and other retail.
But Jim Kittle, CEO of Indianapolis-based Kittle's
Furniture, said despite the new car subsidies, he is expecting a better holiday season than 2008.
"Actually,
I think it ['Cash for Clunkers'] is getting people back in the spending market," he said. "I
think we will have a better Christmas than last year. We are coming out of the recession or whatever
we are in."
"I think the fourth quarter is going to be pretty good," he said.
"I would like cash for broken furniture too, but I don't think we are going to get that."
Kristin
Kohn, owner of Mass Ave stores Silver in the City, At Home in the City and Nurture, said she is planning for a Christmas season
equal to last year's. Even if her stores see a decline, she wouldn't attribute it to the CARS program.
"Even
if I thought that I saw a decrease in sales, maybe we would take a little bit of a loss for a greater
good. I personally think it's a great program," she said. "If I feel like it is going to limit
people spending in our stores, then I will look for other ways to make up for it through marketing and
other variables."

















IBJ Conversations
0 Comments
Add Comment