Salvation Army kettles slow to fill in central Indiana

Back to TopCommentsE-mailPrintBookmark and Share

Salvation Army officials are blaming a lackluster response to this year's red kettle campaign on fewer people carrying cash they can drop into the buckets manned by the charity's bell ringers.

Officials with Salvation Army Muncie said they've raised more than $80,000, but that's less than half of their $165,000 goal heading into the holiday fundraiser's final week.

Lt. Mary Robbins with the Muncie chapter said this year's shorter holiday period between Thanksgiving and Christmas is partly to blame. But she said the bigger issue is that fewer people have cash on hand these days because consumers are increasingly making purchases with debit or credit cards.

"We know people are communicating differently than they used to, so how they donate and spend money changes, too," she told The Star Press.

"I really don't believe we have a drop in supporters. We have to find ways to get them online and thinking of us when they give," she said.

The Muncie chapter isn't the only Salvation Army chapter in Indiana that's falling short of its fundraising goal. The Indianapolis-based Central Indiana Salvation Army office has to date raised only $1.9 million toward its $3.2 million goal to help aid low-income families.

Some Salvation Army chapters have found success with their kettle campaigns by providing credit card donations at the site and by using social media to promote their online kettle campaigns.

Others have used texting campaigns where "KETTLE" is sent to a particular number for an automatic $10 contribution to the campaign.

Lt. Kevin Robbins, also with Salvation Army Muncie, said kettles and bell ringers will always be part of the holiday campaign, but the chapter needs to explore ways to reach people online for donations.

"We've started making changes ... but we're still learning how the social media and online things work," he told the newspaper.


  • And, to Dan
    It would behoove you to do research beyond the company web site. The Salvation Army's history of discrimination and active lobbying (yes, your contributions pay lobbyists) against homosexuals is easy to find.
  • Sorry, Rick
    The days of hating someone because of their sexual orientation are going the way of hating someone because of their skin color. I'm sorry you find that so upsetting.
  • Duck Commander
    As usual the homosexuals come out swinging at anyone and everyone with differing beliefs and behaviors than their own. The bigots and intolerant are themselves. They could do worse than having the spiirit of caring consistently demonstrated over scores of years by The Salvation Army.
  • Non-discrimination views
    Based on the below comments and some of the 'controversy' statements on Wikipedia, it sounds like there's either some misunderstanding on Salvation Army's policies, or they have changed their stance over the years. Their official stance on their site is non-discrimination towards the LGBT community: http://www.salvationarmyusa.org/usn/nodiscrimination
  • social awarentss
    I think more and more people are less likely to spend their dollars on organizations who promote bigotry and discrimination. I don't think you can be too involved in politics and I don't believe that you can know too much about where your money is being spent
    • Discrimination-based company
      I won't donate to them because they discriminate against gay people. Just like the red cross won't take my blood because I'm a gay male. There are better charities to donate to
    • Actually
      If more people were aware of who's providing the money behind candidates for office, of both parties, we would all be a lot better off. And, yes, Salvation Army needs to get real with themselves about the real reason their collections are half of what they expected. The phenomenon of people not carrying much cash isn't something that just happened in 2013.
    • Re: Fletchmom
      Sounds like maybe you're the one too involved in politics if you're refusing to give money to needy families based on an organization's endorsement of a particular political candidate. Just a thought.
    • Equality
      My money goes elsewhere because of their open policy of excluding gay families from receiving donations. They just don't align with my values.
    • Another Reason
      My donations go elsewhere since Salvation Army officially came out in support of and endorsed Bush's second election campaign. They have no business being involved in politics. There are many other food pantries etc where 100% of the $$ goes to the less fortunate.

      Post a comment to this story

      We reserve the right to remove any post that we feel is obscene, profane, vulgar, racist, sexually explicit, abusive, or hateful.
      You are legally responsible for what you post and your anonymity is not guaranteed.
      Posts that insult, defame, threaten, harass or abuse other readers or people mentioned in IBJ editorial content are also subject to removal. Please respect the privacy of individuals and refrain from posting personal information.
      No solicitations, spamming or advertisements are allowed. Readers may post links to other informational websites that are relevant to the topic at hand, but please do not link to objectionable material.
      We may remove messages that are unrelated to the topic, encourage illegal activity, use all capital letters or are unreadable.

      Messages that are flagged by readers as objectionable will be reviewed and may or may not be removed. Please do not flag a post simply because you disagree with it.

      Sponsored by

      facebook - twitter on Facebook & Twitter

      Follow on TwitterFollow IBJ on Facebook:
      Follow on TwitterFollow IBJ's Tweets on these topics:
      Subscribe to IBJ
      1. The east side does have potential...and I have always thought Washington Scare should become an outlet mall. Anyone remember how popular Eastgate was? Well, Indy has no outlet malls, we have to go to Edinburgh for the deep discounts and I don't understand why. Jim is right. We need a few good eastsiders interested in actually making some noise and trying to change the commerce, culture and stereotypes of the East side. Irvington is very progressive and making great strides, why can't the far east side ride on their coat tails to make some changes?

      2. Boston.com has an article from 2010 where they talk about how Interactions moved to Massachusetts in the year prior. http://www.boston.com/business/technology/innoeco/2010/07/interactions_banks_63_million.html The article includes a link back to that Inside Indiana Business press release I linked to earlier, snarkily noting, "Guess this 2006 plan to create 200-plus new jobs in Indiana didn't exactly work out."

      3. I live on the east side and I have read all your comments. a local paper just did an article on Washington square mall with just as many comments and concerns. I am not sure if they are still around, but there was an east side coalition with good intentions to do good things on the east side. And there is a facebook post that called my eastside indy with many old members of the eastside who voice concerns about the east side of the city. We need to come together and not just complain and moan, but come up with actual concrete solutions, because what Dal said is very very true- the eastside could be a goldmine in the right hands. But if anyone is going damn, and change things, it is us eastside residents

      4. Please go back re-read your economics text book and the fine print on the February 2014 CBO report. A minimum wage increase has never resulted in a net job loss...

      5. The GOP at the Statehouse is more interested in PR to keep their majority, than using it to get anything good actually done. The State continues its downward spiral.