Simon Youth Foundation hired Indianapolis-based Hetrick Communications to handle its branding, marketing and fund-raising communications nationwide.

Simon Youth Foundation, a local not-for-profit, helps at-risk high school students across the country by partnering with local school systems to provide alternative schools and by awarding postsecondary scholarships.

“We chose Hetrick because they clearly understand how communications work in the fields of education and philanthropy. We were impressed with their understanding of foundations and their track record for helping nonprofits raise money,” said Simon Youth Foundation board Chairwoman Deborah Simon. “We are proud of our students and our schools, especially their 90-percent graduation rate. But we need Hetrick’s help to tell our stories to a national audience.”

Hetrick President and Chief Operating Officer Amy Ahlersmeyer said the agency has already begun work for Simon.

“The mission of Simon Youth Foundation is a perfect match for our commitment to making a meaningful difference in people’s lives,” Ahlersmeyer said.

Terms of the deal were not disclosed.