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Simon Youth Foundation hires Hetrick to handle national branding, marketing

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Simon Youth Foundation hired Indianapolis-based Hetrick Communications to handle its branding, marketing and fund-raising communications nationwide.

Simon Youth Foundation, a local not-for-profit, helps at-risk high school students across the country by partnering with local school systems to provide alternative schools and by awarding postsecondary scholarships.

“We chose Hetrick because they clearly understand how communications work in the fields of education and philanthropy. We were impressed with their understanding of foundations and their track record for helping nonprofits raise money,” said Simon Youth Foundation board Chairwoman Deborah Simon. “We are proud of our students and our schools, especially their 90-percent graduation rate. But we need Hetrick’s help to tell our stories to a national audience.”

Hetrick President and Chief Operating Officer Amy Ahlersmeyer said the agency has already begun work for Simon.

“The mission of Simon Youth Foundation is a perfect match for our commitment to making a meaningful difference in people’s lives,” Ahlersmeyer said.

Terms of the deal were not disclosed.
 

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  1. PJ - Mall operators like Simon, and most developers/ land owners, establish individual legal entities for each property to avoid having a problem location sink the ship, or simply structure the note to exclude anything but the property acting as collateral. Usually both. The big banks that lend are big boys that know the risks and aren't mad at Simon for forking over the deed and walking away.

  2. Do any of the East side residence think that Macy, JC Penny's and the other national tenants would have letft the mall if they were making money?? I have read several post about how Simon neglected the property but it sounds like the Eastsiders stopped shopping at the mall even when it was full with all of the national retailers that you want to come back to the mall. I used to work at the Dick's at Washington Square and I know for a fact it's the worst performing Dick's in the Indianapolis market. You better start shopping there before it closes also.

  3. How can any company that has the cash and other assets be allowed to simply foreclose and not pay the debt? Simon, pay the debt and sell the property yourself. Don't just stiff the bank with the loan and require them to find a buyer.

  4. If you only knew....

  5. The proposal is structured in such a way that a private company (who has competitors in the marketplace) has struck a deal to get "financing" through utility ratepayers via IPL. Competitors to BlueIndy are at disadvantage now. The story isn't "how green can we be" but how creative "financing" through captive ratepayers benefits a company whose proposal should sink or float in the competitive marketplace without customer funding. If it was a great idea there would be financing available. IBJ needs to be doing a story on the utility ratemaking piece of this (which is pretty complicated) but instead it suggests that folks are whining about paying for being green.

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