Terminus, which offers a business-to-business platform that helps marketers connect with potential customers, said its acquisition of Boston-based Zylotech is its fifth acquisition to date, and its largest.
NCAA to start using ‘March Madness’ for women’s hoops tournament
Using the phrase, which has been associated with the men’s tournament for years, was one of the recommendations stemming from an external review of gender equity issues of the tournaments.Read More
Local businesses lean on subscriptions to build revenue, customer connections
The idea of having customers periodically pay in advance for products or services is nothing new. But within the past year, at least five Indianapolis-based food and beverage retailers have launched subscription services.Read More
Royal Pin bowling center scores big with push into group events, other games
The company spent $4.2 million to upgrade its north-side facility, adding non-bowling attractions, then worked to host corporate fundraisers, company parties and team-building retreats.Read More
Indiana Blood Center getting new name in rebranding move
The organization, based on North Meridian Street, is changing its name to Versiti Blood Center of Indiana in a move designed to boost the identity of blood operations in five Midwest states.Read More
The fake press release could land Volkswagen in trouble with U.S. securities regulators because its stock price rose nearly 5% on Tuesday, the day the bogus statement was officially issued.
Volkswagen plans to change its brand name in the United States as its shifts its production increasingly toward electric vehicles and tries to distance itself from an emissions cheating scandal.
The chain will begin selling eight new store brands this year. The new brands were announced Wednesday by CEO Mark Tritton, who was hired in late 2019 from Target, where he did much the same thing as chief merchandising officer.
Atlanta-based Terminus Software Inc. entered the Indianapolis market in December 2019 with the acquisition of email-marketing software firm Sigstr.
The move is yet another blow to department stores, which have been struggling even more during the pandemic.
The big question: How much value does the RadioShack brand have when the prized target audience of younger consumers might have never owned a radio, let alone stepped inside a RadioShack store?
SmarterHQ, a fast-growing Indianapolis-based marketing software firm that has raised more than $42 million in venture capital since its founding in 2010, has been acquired.
The Indiana Economic Development Corp. has offered JDA Worldwide and its newly created parent company, Prolific, up to $2.2 million in tax credits to support its expansion plans.
Phil Daniels joins the fast-growing Carmel-based marketing agency after more than 11 years at health care analytics software firm Springbuk, which he co-founded in 2009.
Team Indiana is meant to give its members—about three dozen tourism and sports organizations across Indiana—better access to resources that will get the attention of sports governing bodies that decide where to play events.
State attorneys general of Indiana, Arkansas, Michigan, Missouri, North Carolina, Ohio and Texas sued the two men and their Houston-based companies for violating the federal law governing telemarketing.
A Carmel-based company is suing the Jelly Belly Candy Co. because it says the jelly bean maker’s packaging is too similar to its own and could cause customer confusion.
The funding round included investments from existing investor High Alpha and new investors Elevate Ventures and members of the Ricker family who previously owned the Ricker’s gas station chain.
Bob Stutz—who until last month led Salesforce’s Marketing Cloud unit—has left the company to become the president of engineering for customer experience at SAP.
Sitel Group, one of the world’s largest call-center management companies, said it plans to spend $4 million to open a Midwest customer service hub in Fishers.
You might think a 29-cent swipe for a banana at Target would be just between you and your bank. Heavens, no. The purchase generates data that ends up with marketers, Target, Amazon, Google and hedge funds, to name a few.