Indiana-based Shoe Carnival to rebrand under Shoe Station banner
The name change must be approved by the company’s shareholders at its annual meeting in June 2026.
Marketing
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Q&A with Festool CEO, who has leaned into Hasbro experience to appeal to customers
Festool has about 90 employees in Lebanon, where the company’s U.S. corporate headquarters and U.S. repair facilities are located. All of the company’s tools are made in Germany and the Czech Republic.
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Q&A with Wendy Miles Robbins, whose Miles Printing installed the All-Star court at the airport
Robbins—who initially planned a career in sports medicine—told IBJ that the company’s foray into sports work began in earnest when it printed thousands of Indianapolis maps for the 2012 Super Bowl. It has grown from there.
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IBJ Podcast: Fever’s sales guru on preparing for Caitlin Clark, using data and AI to win over fans
Todd Taylor explains how the Indiana Fever and Pacers are using rapidly advancing technology to build customer profiles of attendees, customize the communication and offers they receive and adjust ticket pricing.
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Caitlin Clark signs deal with Wilson Sporting Goods for signature basketball line
The last athlete to have a similar signature basketball agreement with Wilson was Michael Jordan.
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Articles
Conference to explore why we buy: Consumer behavior doesn’t rely on reason
Public reaction to business practices will be explored during “Unreasonable: A Modern Look at Consumer Motivations,” a conference scheduled Sept. 26 at Newfields.
Marketing tech startup Backstroke lands $2.8M investment
Indianapolis-based marketing tech startup Backstroke Inc. has raised a total of $4.8 million in outside investment since its launch in 2024.
More than 80 sponsors sign on with Fever
Like everything else related to the Indiana Fever, corporate sponsorship for the WNBA team was one thing in the B.C.C. Era (Before Caitlin Clark) and something much bigger since the sharp-shooting, precise-passing guard arrived in town.
Shoppers wary of digital shelf labels, but more retailers are rolling them out
Some shoppers, consumer advocates and lawmakers remain skeptical about the tiny electronic screens, which let stores change prices instantly from a central computer instead of having workers swap out paper labels by hand.
Organization behind Pacers aims to make the most of NBA Finals run
Pacers Sports & Entertainment is taking full advantage of the unique marketing, advertising and branding possibilities the Finals bring.
Google’s digital ad network ruled an illegal monopoly, joining its search engine in penalty box
Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology.
Publishers Clearing House, known for ‘Prize Patrol’ sweepstakes, files for bankruptcy
The marketing and sweepstakes company says it’s using the bankruptcy process to “finalize a shift away” from its legacy business of direct-mail, retail merchandise and magazine subscriptions.
Indianapolis-based High Alpha Innovation rebrands, prepares for new investment round
A spinoff of Indianapolis-based venture studio High Alpha that works with organizations to help them create and launch startups is preparing to announce a new round of investment from its first-ever outside investors, said CEO Elliott Parker.
New rule aims to help consumers cancel subscriptions, memberships
The click-to-cancel rule went into effect Jan. 14, although sellers have until May 14 to comply.
Mark Mayer: Marketing like a superstar: Lessons from Taylor Swift
Taylor Swift is not just an entertainer but a masterful brand strategist who can provide lessons not only for the entertainment industry but also for just about any business’s brand.
IEDC rebrands, updates master plan for business district at former GM stamping plant site
The IEDC has renamed the business campus Levee—a nod to both the site’s proximity to the levee along the western bank of the White River and the word’s Latin root “levare,” which means “to lift up.”
Tourism marketing, cash rewards used to recruit workers to Indiana
Indiana’s increased focus on economic development and upskilling its workforce for the microchip future is getting a boost from some non-traditional sources.
Indianapolis-based software startup Champion lands $3.3M in seed funding
Champion, a marketing data firm founded in 2023 by former employees of Salesforce and Aircall, has raised a total of $5.3 million since its launch.
Olympians turning to OnlyFans to fund dreams as they face ‘broken’ finance system
The Olympics, the world’s biggest sporting stage, bring in billions of dollars in TV rights, ticket sales and sponsorship, but most athletes must fend for themselves financially.
Zionsville-based startup selling coffee with a high-tech, NFT twist
Zionsville-based startup Coin Coffee LLC has a new take on an age-old practice—connecting with others over coffee. The company’s business model includes coffee, art and nonfungible tokens as a way to promote artists.
Software firm Tenon to use $8M investment round to fund expansion
Indianapolis-based Tenon Software Inc. plans to use the new funding to grow its staff, accelerate product development and boost marketing.
Lawmakers unveil sprawling plan to expand online privacy protections
The sweeping bipartisan proposal would for the first time give consumers broad rights to control how tech companies like Google, Meta and TikTok use their personal data, a major breakthrough in the decades-long fight to adopt national online privacy protections.
Companies hope to turn All-Star fans into customers with retail pop-ups, activation sites
Dozens of companies will be promoting their brands and rolling out new merchandise at NBA All-Star Weekend events, including Under Armour, AT&T, Google, Kia, Starry, Lids, State Farm, Converse and Skims.
With rebranding, Indy’s largest private company launching first-ever ad campaign
The “refresh” aims to address a key challenge—public misperception as to what OneAmerica Financial actually does.