With rebranding, Indy’s largest private company launching first-ever ad campaign
The “refresh” aims to address a key challenge—public misperception as to what OneAmerica Financial actually does.
The “refresh” aims to address a key challenge—public misperception as to what OneAmerica Financial actually does.
The Indiana Economic Development Corp. signed a $3.5 million contract with Southfield, Michigan-based advertising firm Doner Co. to develop the branding initiative.
The leader of civic organization Downtown Indy Inc. said Thursday that she is bullish on the future of the city’s core—and the not-for-profit’s role in moving downtown forward.
Mindrum, who has spent his career in marketing positions at Indianapolis Motor Speedway, Eli Lilly and Co. and Butler University, is set to begin his new job on Dec. 1.
The Federal Trade Commission has proposed a rule that would give it authority to fine businesses that write, buy or sell fake reviews, provide compensation for positive or negative reviews, or sell fake social media followers.
Stitch, a marketing tech consulting firm, can earn up to $3.3 million in state economic incentives if it hires at least 100 Hoosiers by the end of 2027. The company launched last year out of Indianapolis venture studio High Alpha.
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.
The letter signed by Indiana Attorney General Todd Rokita and the the attorney generals of six other states expresses legal concerns over Target’s “possible violation of fiduciary duties.”
Turbulence in the tech industry forced Demandwell to do some layoffs and belt-tightening of its own, but the proliferation of AI tools like ChatGPT has opened up new opportunities for the company.
Teachers Credit Union on Tuesday said the rebranding better reflects its “mission to empower and serve all people and grow beyond its original educator roots.” It will also mean a name change for TCU Amphitheater at White River State Park.
For some fans, nothing beats watching the Indianapolis 500 surrounded by friends, business clients and co-workers from inside one of the 116 suites outside of Turn 2 and in several spots along the front straightaway.
Indianapolis-based Tenon, which has been operating in stealth mode since December, offers a software platform that helps marketing teams plan and execute campaigns.
Microsoft, having brought artificial intelligence to its battle with Google over search, is now turning to the latest AI technology to catch up with rivals in the corporate applications market such as Oracle, Salesforce and SAP.
Web 3.0 is built upon the core concepts of decentralization and openness. Its features include artificial intelligence, machine learning and blockchain technology.
The “boneless wing” is a thriving and delicious deception. It’s part of a subset of foods that are popular but also aren’t really what they say they are.
The Indianapolis-based digital marketing agency announced Wednesday it has acquired Fishers-based Statwax, a performance marketing agency that focuses on data science and analytics.
UN Communications Group, founded in 1975, will retain its staff and continue to operate in Carmel.
Stitch, an Indianapolis-based software consultancy, was founded in July by three former leaders at Indianapolis-based Lev. Stitch now has about 20 employees, a number its CEO says could grow to 150 or more over the next three years.
The brand, unveiled in August, was created by the Greater Virginia Avenue Corridor Economic Improvement District to market businesses in Fountain Square, Fletcher Place, North Square and Holy Rosary.
Compared to coastal competitors, Ikelite Underwater Systems enjoys the affordability and the manufacturing concentration in Indiana.