Greater Indy Trailways is a branding effort to raise awareness of more than 800 miles of connected trails in central Indiana.
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Festool has about 90 employees in Lebanon, where the company’s U.S. corporate headquarters and U.S. repair facilities are located. All of the company’s tools are made in Germany and the Czech Republic.
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Speakers at IBJ’s Technology Power Breakfast, including Purdue University President Mung Chiang, talked about the changes that artificial intelligence is bringing and what people can do to be ready.
The Indy Chamber is revving up the campaign with a call for people to share personal stories of ambition, growth and resilience in the context of living in Indianapolis and its surrounding counties
Joining the ranks of “is AI a threat to humanity?” and “which way should toilet paper hang?” is yet another pressing question that as yet remains unanswered.
The tech firm launched by entrepreneur John Wechsler in 2022 is about to launch a product that represents a significant pivot from the QR-code product it started with four years ago.
The name change must be approved by the company’s shareholders at its annual meeting in June 2026.
Public reaction to business practices will be explored during “Unreasonable: A Modern Look at Consumer Motivations,” a conference scheduled Sept. 26 at Newfields.
Indianapolis-based marketing tech startup Backstroke Inc. has raised a total of $4.8 million in outside investment since its launch in 2024.
Robbins—who initially planned a career in sports medicine—told IBJ that the company’s foray into sports work began in earnest when it printed thousands of Indianapolis maps for the 2012 Super Bowl. It has grown from there.
Like everything else related to the Indiana Fever, corporate sponsorship for the WNBA team was one thing in the B.C.C. Era (Before Caitlin Clark) and something much bigger since the sharp-shooting, precise-passing guard arrived in town.
Some shoppers, consumer advocates and lawmakers remain skeptical about the tiny electronic screens, which let stores change prices instantly from a central computer instead of having workers swap out paper labels by hand.
Pacers Sports & Entertainment is taking full advantage of the unique marketing, advertising and branding possibilities the Finals bring.
Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology.
The marketing and sweepstakes company says it’s using the bankruptcy process to “finalize a shift away” from its legacy business of direct-mail, retail merchandise and magazine subscriptions.
A spinoff of Indianapolis-based venture studio High Alpha that works with organizations to help them create and launch startups is preparing to announce a new round of investment from its first-ever outside investors, said CEO Elliott Parker.
The click-to-cancel rule went into effect Jan. 14, although sellers have until May 14 to comply.
Taylor Swift is not just an entertainer but a masterful brand strategist who can provide lessons not only for the entertainment industry but also for just about any business’s brand.
The IEDC has renamed the business campus Levee—a nod to both the site’s proximity to the levee along the western bank of the White River and the word’s Latin root “levare,” which means “to lift up.”
Todd Taylor explains how the Indiana Fever and Pacers are using rapidly advancing technology to build customer profiles of attendees, customize the communication and offers they receive and adjust ticket pricing.
Indiana’s increased focus on economic development and upskilling its workforce for the microchip future is getting a boost from some non-traditional sources.
Champion, a marketing data firm founded in 2023 by former employees of Salesforce and Aircall, has raised a total of $5.3 million since its launch.
