John Menard finally reached victory lane Sunday with owner Roger Penske and driver Simon Pagenaud, their car sponsored by Menard’s Midwest-based home improvement chain. Menard has been sponsoring cars at Indy since 1979.
Royal Pin bowling center scores big with push into group events, other games
The company spent $4.2 million to upgrade its north-side facility, adding non-bowling attractions, then worked to host corporate fundraisers, company parties and team-building retreats.Read More
Indiana Blood Center getting new name in rebranding move
The organization, based on North Meridian Street, is changing its name to Versiti Blood Center of Indiana in a move designed to boost the identity of blood operations in five Midwest states.Read More
Helio Castroneves has won the Indianapolis 500 three times, making him one of the most accomplished auto racers in history. But he says his personal brand owes more to dancing than driving.
The NCAA is looking at how its rules can be modified to allow college athletes to be compensated for their names, images and likenesses.
The network’s ad blitz and all-in production effort are part of a strategy to capitalize on the network’s recent lock on all IndyCar broadcasts.
David and Marilyn Shank decided to fold the firm they founded out of their house in 1987 rather than sell it. The agency, which became known for crisis communications, had a laundry list of big-name clients.
Boosted by the fifth-highest winning record in the 30-team NBA, the team has seen home attendance rise 4.6 percent and TV ratings climb 6 percent, compared with this time last year.
The ordinance, if passed Monday night, will make several big business-sign changes that some residents say have been flying under the radar throughout the approval process.
The search for IndyCar's new title sponsor may be nearing an end—and just in time for NBC-TV to provide more value with expanded television coverage of the series.
Indianapolis-based retail merchandiser MainGate has inked an exclusive deal with the owner and manager of numerous NASCAR tracks, including Daytona and Talladega, to provide licensed gear and set up a new web store.
Spur Interactiv announced plans Friday to add 33 employees in downtown Indianapolis by the end of 2022.
The combined firm said it will change its name to Mortenson Kim + Raidious and continue to maintain Indianapolis operations downtown in Pan Am Plaza.
When Andrew Luck came into the NFL as the No. 1 overall pick in the 2012 draft, local and national advertising experts called him a marketer’s dream. Now, many see a question mark.
Since hiring former Salesforce executive Bryan Wade 16 months ago and securing $5 million in financing 12 months ago, local marketing-tech company Sigstr has been on a growth tear.
The university is in the process of reviewing hundreds of messages, which have included both positive and negative reactions.
Ball State University does not plan to change the name of the John H. Schnatter Institute for Entrepreneurship and Free Enterprise. Purdue, however, is following the lead of several other colleges that have distanced themselves from the controversial Papa John’s Pizza chain founder.
In addition to dropping the name it has used for the past 52 years, the Carmel-based public company is changing its ticker symbols on the NASDAQ market.
St. Vincent, one of the oldest and most familiar names in Indiana’s hospital landscape, is about to undergo the most sweeping rebranding in its history.
Experts say the pizza chain will need to retool its marketing strategy so it’s not tied to one person.