Arts & Entertainment, etc. and Heartland Truly Moving Pictures and Movies

Rob Reiner film to premiere in Indianapolis

June 24, 2010

Noted director Rob Reiner will be at Hilbert Circle Theatre in Indianapolis Aug. 2 for the premiere of his latest film, "Flipped."

The big-screen debut will be hosted by Heartland Truly Moving Pictures, the local organization that promotes movies with uplifting messages through its October film festival and with the Truly Moving Pictures marketing program.

The screening begins at 7 p.m., but earlier that day, Reiner will be on hand for a "major announcement related to films such as 'Flipped,'" according to a news release from Heartland.

Heartland CEO Jeffrey Sparks said his organization went after the premiere of "Flipped" in order to generate attention for the announcement. He declined to divulge details.

Castle Rock Entertainment and Warner Bros. Pictures—as well as Reiner—chose to debut the film in Indianapolis, Sparks said, because they decided Heartland was the best fit for the PG-rated film, which is described as a "coming-of-age romantic comedy."

"It truly is an affirmation of Heartland," Sparks said in an interview Thursday from Los Angeles.

The Truly Moving Pictures program will gain exposure because its logo will appear on the official "Flipped" poster, and already is embedded in the movie trailer, which is available online.

Sparks said the Truly Moving Pictures jury gave its seal of approval to "Flipped" before he made his pitch to studio executives. Heartland is developing curriculum around the movie that youth organizations can use in after-school programs.

Tickets for the premiere are $25 and go on sale June 30 at trulymovingpictures.org and the Hilbert Circle Theatre box office. The event includes a question-and-answer session with Reiner and cast members.

The movie opens in limited release on Aug. 6 and nationwide on Aug. 27. The screenplay, co-written by Reiner and Andrew Scheinman, is based on the novel by Wendelin Van Draanen. Reiner also produced the film with Alan Greisman. 

The Heartland Film Festival runs Oct. 14 through Oct. 23.

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