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Indiana University football on a financial winning streak

December 11, 2010

Lost in the firing of Indiana University football coach Bill Lynch and the hiring of new coach Kevin Wilson is the fact that the team is already making some serious progress—at least financially—under Athletics Director Fred Glass.

Despite a less-than-stellar showing on the field, IU managed to increase attendance and revenue during this football season. Throw in the $3 million IU scored for moving its game with Penn State to Maryland, and the IU athletics department should realize a revenue increase of more than 10 percent this fiscal year, which ends June 30.
 

glass-fred-mug Glass

During former Athletics Director Rick Greenspan’s last year in 2008, IU’s average attendance was a woeful 31,700 in the 52,929-seat Memorial Stadium. Average revenue generated per home game that year was $445,933.

Last year, the first under Glass’ direction, IU averaged 41,833 fans and $698,936 per home game. Those were high-water marks not seen in Bloomington since 1993.

This year, the Hoosiers averaged 42,991 in attendance and $705,573 cash generated for six home games. IU sold out only one game this year—Michigan—but it had solid crowds for three other home games.

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