Indiana’s principal IT initiative, TechPoint, has added SocialMediaExaminer.com founder Michael Stelzner to its annual Innovation Summit on Nov. 8.
Stelzner, who’s also penned a number of business books, will deliver the opening address.
TechPoint also has lassoed the sister of Facebook founder Mark Zuckerberg—Randi Zuckerberg—to deliver the keynote luncheon address. She’s leaving Facebook to start her own social media company to advise companies on how to best leverage the social media site.
Stelzner’s work includes “How to Quickly Propel Your Business Beyond the Competition” and “Writing White Papers: How to Capture Readers and Keep Them Engaged.”
The big honcho at last year’s Innovation Summit was Nicholas Carr, who wrote the book “The Shallows: What the Internet is doing to Our Brain,” a controversial topic to be sure among tech devotees.