The Simon Youth Foundation, which supports alternative high schools across the country, is hoping for some national exposure through the Coke rewards program.
Coke prints codes on bottle caps and other packaging that are worth “points.” Consumers can collect the codes and enter them into an online account in exchange for prizes, or to support a cause.
Coke will give the Simon Youth Foundation 50 cents for every 35 points collected on its behalf.
Simon Youth Foundation officials weren’t sure how much money they might earn, but President Michael Durnil said he hoped partnering with a household name would bring awareness to the foundation. SYF schools aim to prevent at-risk students from dropping out.