USA Track & Field and Amateur Sports and Sports Business

USA Track & Field names Siegel as new chief exec

April 23, 2012

Local sports and entertainment executive Max Siegel will be the new CEO at USA Track & Field.

The Indianapolis-based organization said Monday afternoon that it had signed Siegel, 47, to a two-year contract that starts May 1.

Siegel is a former president of global operations for the NASCAR racing team Dale Earnhardt Inc. and a senior vice president at Sony/BMG. He started his career in the 1990s as an attorney at the Indianapolis law firm now known as Faegre Baker Daniels, but soon launched a talent-management agency, Sports and Entertainment Group, which he later sold.

USA Track & Field hired Siegel last fall to ramp up it marketing efforts going into the summer Olympics. President and Chairwoman Stephanie Hightower said Siegel was a favorite for the long-vacant CEO slot.

 “Countless members of the track and field community had suggested that we consider Max for the position, citing his success as an executive, his Rolodex and his ability to bring people together to get things done,” she said.

Siegel succeeds Doug Logan, who was dismissed in 2010. Chief Operating Officer Mike McNees has been interim CEO since September 2010. Siegel will receive an annual  base salary of $500,000.

Siegel said he’s seen the potential for financial growth and mainstream visibility for track and field since he first became involved in 2009 as a member of the USATF board of directors.

“This sport has it all: charismatic stars, great stories, unmatched diversity, grassroots participation in the tens of millions, a multibillion-dollar sporting-goods industry, and a passionate base,” he said. “Connecting those dots is what the board, our staff and volunteers will work together to achieve.”

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