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ExactTarget brings in record quarterly revenue

August 9, 2012

Record second quarter revenue for ExactTarget Inc. wasn’t enough to generate a profit, the company said Thursday afternoon.

The Indianapolis-based e-mail marketing firm lost $2.6 million, or 4 cents a share, compared with a loss of $3.7 million, or 43 cents, for the same quarter in 2011.

Revenue rose 42 percent, to $69.3 million.

During the quarter, ExactTarget launched a number of new mobile marketing platforms.

CEO Scott Dorsey said the company is seeing significant worldwide growth, prompting the company to raise its full-year 2012 outlook. Sales for the year are expected to be in the range of $277 million to $280 million, up from the range of $270 to $273 million announced previously.

For the year, the company estimates a net loss of $12 to $13 million vs. previous guidance of a $15 million $16 million loss.

ExactTarget shares rose 27 cents, to $22.86 per share, Thursday before the earnings announcement.

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