The United Way of Central Indiana has set a $40.8 million goal for its annual fundraising campaign, the group announced Friday.
The Indianapolis-based not-for-profit is shooting to exceed last year’s campaign record of $40.6 million. The amount topped a previous high of $39 million reached in 2007.
Local philanthropist Marianne Glick will resume her role as chairwoman of the campaign alongside co-chairman Steve Schenck, a senior partner at The Schenck Group.
The Indianapolis Colts, which are sponsoring the campaign for the third year in a row, pledged to donate $10 for every ticket the team sells through the United Way for home games on Sept. 16 (Colts vs. Vikings), Sept. 23 (Jaguars), Oct. 21 (Browns), Nov. 25 (Bills), Dec. 9 (Titans) and Dec. 30 (Texans).
Returning from last year are the Give Gleefully video contest and the Caring Club loyalty program, which provides discounts at local and national businesses to anyone who donates at least $150.
The campaign will be the last conducted under longtime CEO Ellen Annala, who announced her retirement effective next spring.