The barter network Tradebank has opened a franchise in Indianapolis with two veterans from Louisville.
Co-owners Lavonda Henry and Charlene Lawrence plan to serve an eight-county region but will focus first on Hendricks County and Greenwood. They are renting their office in Plainfield from Yeager Properties through trade, of course.
Henry acknowledged the typical client, a restaurant-owner or other small business, might be too strapped for cash to pay for membership and other fees that come with formal barter networks. She hopes to counter that hesitation by accepting the $425 joining fee, or “retainer,” in trade. “That’s the business we’re in,” she said.
Henry previously started an independent barter network in Louisville and sold the business to a Tradebank franchisee in that market. Indianapolis is so far the northernmost franchise for Tradebank, based in Lawrenceville, Ga., she said. The company is looking for franchisees to enter Chicago and Cincinnati.