Text Messages and Concerts and Arts & Entertainment, etc. and Indianapolis Symphony Orchestra and Manufacturing & Technology and Technology

Symphony tries out texting

November 17, 2008
Sean Newhouse, associate conductor of the Indianapolis Symphony Orchestra, made an unusual request of his audience Nov. 6.

Toward the end of a one-hour concert, he asked everyone to take out their mobile phones and send a text message to vote for the finale: "Mambo" from "West Side Story," or "Danse Boheme" from "Carmen."

"Mambo" received 70 percent of the vote from the 100 concert-goers who chose to participate.

The ISO is trying text-voting during its Happy Hour at the Symphony series, which is aimed at a younger audience. In the future, symphony spokeswoman Jessica Di Santo said, concert-goers might receive messages about upcoming concerts, or updates on weather conditions at the annual outdoor event Symphony on the Prairie.

Those who took part in the voting Nov. 6 received a confirmation and reminder of the next happy hour concert date, Jan. 15. Di Santo said the ISO won't send any more text messages without first obtaining their patrons' permission.
Source: XMLAr01503.xml
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