Brightpoint aims to stay ahead of wireless pack: Phone distributor looks to focus on add-on devices

If Brightpoint Inc. wants to keep its place at the top of the cell phone distribution business, its leaders know they can't expect to rest on their laurels. That's why the Plainfield-based company hired mobile industry veteran Bashar Nejdawi to spearhead an effort to expand Brightpoint's so-called mobile enhancement business, selling add-ons that enhance a phone's functionality, such as hands-free devices, battery chargers, phone cases and software. The company already offers such accessories, but has not seen substantial success outside...

 

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