Cable company rolls out on-demand advertising: Comcast already has signed deal with General Motors

People don't typically pay for on-demand cable so that they can look at advertisements, but Comcast thinks they will. It's trying to turn an old axiom-that people avoid advertising like the plague-on its ear. The Philadelphia-based company that provides cable television in much of Marion County thinks its new on-demand advertising-launched earlier this fall-will be so popular, viewers will seek out the pitches. For Comcast digital cable subscribers, accessing on-demand ads is as easy as going to their video on-demand...

 

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