Clicking for dollars starting to compute?: Online donations to not-for-profits show signs of growth after sluggish years

During 1990s Internet mania, some in philanthropic circles had high hopes for online fund raising. After all, if people were buying books and clothes on the Web, they might just as impulsively click on a not-for-profit's "donate" button. "They always expected it was really going to take off," recalled Eugene Tempel, director of the Center on Philanthropy at Indiana University. "But it never did." That may be changing: A new study by the Indianapolis-based center finds that not-for-profits "may be...

 

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